In May 2016, the FDA announced the Nutrition Facts Panel will get a makeover, the agency's first revisions to the Nutritional Labeling and Education Act (NLEA) of 1990 in more than 20 years. Most food and beverage processors will have to comply with the new rules for packaged foods by July 26, 2018. Companies with sales of less than $10 million a year have until 2019. Which means 2017 is the year to get the required label changes, and possibly formulation changes, under way. For years, health advocates urged consumers to read the ingredients on package labels, and until recently, they largely ignored the advice. But with the release of the 2015 Dietary Guidelines, which…Full Story
While the execution may change, television 'commercials' remain an essential vehicle for marketing, even as new mediums arrive.