About a year ago, every Greek yogurt company unveiled, with much fanfare, a separate compartment for such mix-ins as fruits and cookie crumbles. Wow! A huge candy company miniaturized some of its leading chocolate bars and put them, unwrapped, in a small bag. Audacious! Are these examples of groundbreaking new product development? The 100-year history and billion-dollar sales of the parent products seem to assure at least a modicum of success for these brand extensions. But will these ever grow into billion-dollar brands? “Gone are the days when the big companies can create a big, sustainable success with a line extension,” says Leslie Herzog, a former Unilever…Full Story
Great strides are occurring in machine vision, benefiting conventional sortation systems and the rapidly emerging collaborative robotics sector.