In the zero-sum game of packaged food and beverage sales, thousands of start-up companies are nibbling at the big guys’ billions in lost revenue. Food is an industry in transition, and the iconic brands in 2050 likely will include some names nobody has yet heard. Problem is, most of today’s ankle biters won’t be around to celebrate. Plant-based ingredients and socially aware promotion strategies are a dime a dozen, and getting on grocers’ shelves is more challenging than ever. In a crowded market served by a supply chain in flux, how are new and emerging food companies increasing their odds of being among the lucky ones? Integrity isn’t a trait that comes to…Full Story
It's making what consumers want to buy, not making them buy what you want to sell.