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Is your product development process working?
Evaluating what works -- and what doesn't -- is the first step toward making improvements
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New products are launched, but do not contribute to the bottom line. Products make it to market but do not make money.
New products get to market on time but cannot be manufactured efficiently, requiring significant post-launch attention to remedy the issue.
New products do not sell at expected volumes due to low consumer interest or lack of product availability in stores.
What is you current process?
New product processes in companies that are struggling tend to "advance" according to the following and only slightly exaggerated flow:
1. An idea is generated.
2. Products are developed, reworked and reworked.
3. Products move to the plant and are reworked and reworked.
4. Serious issues are identified and steps 2 and/or 3 are repeated.
5. Development time runs out, the introductory date approaches and the product is launched.
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1 vote
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