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Is your product development process working?
Evaluating what works -- and what doesn't -- is the first step toward making improvements
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Although the product may make it to market and even be successful, it is a painful, highly stressful process that wastes the organization's resources.
In order to effect change, it's important to look at what you are doing and determine what is and isn't working. Take a look at your organization and your new product development experience. Ask yourself the following questions and try to map your current process:
What are your product development steps?
Where do ideas come from? How are projects initiated? How do teams receive direction?
How does your strategy link with products that you're developing?
How is consumer and customer interest determined?
How is financial viability determined?
How much/what kind of thought or planning is conducted before prototype or product development begins? Before commercialization begins?
Do introductory schedules drive the project plans or do project plans drive introductory timing?
Is a new product put into business plans when it is merely an idea or when the proposition has been validated?
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