R&D should develop an understanding of numerous corresponding areas, including ACV (a measure of store shelf presence), shelf placement & slotting, pricing & retail margins, store promotions and customer supply chain factors such as warehousing and storage, shelf sets, handling and restocking practices, store stock rotation and package damage experience.
With many companies having moved to the cross-functional team model for project work, it is more critical for R&D members to become equal and fully-contributing partners on their teams. As knowledgeable business partners, they help deliver greater business results and enjoy the work a lot more.
Scott Gantwerker and Paula Manoski are Principals of Quality R&D Partners (QRDP). They hold advanced degrees in Food Science, Engineering and Business and possess over 50 years' combined experience as R&D leaders and R&D clients at Quaker Oats and Pepsi-Cola. QRDP works with Technical and Business leaders in the Food & Beverage industry to raise the effectiveness of their R&D teams through assessment, strategic planning, new product process improvement, training, and hands-on coaching. They also assist Suppliers in understanding the needs and business processes of their customers. They can be contacted at www.QRDP.com.