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MarketPulse
Hispanic food shopping patterns and statistics
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Recent projections suggest that the nation's Hispanic American population , now 35 million strong -- will grow by no less than 100 million in the next 50 years, representing half of the nation's total growth during that period.
A staggering figure, to be sure, but what do we really know about Hispanic food shopping patterns? Hispanic eating patterns? A growing body of research suggests that Hispanic Americans not only spend more in supermarkets, but are also more likely to buy fresh meats, produce and dairy products. They enjoy cooking from scratch and place great emphasis on authentic , or at least inspired -- foods.
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According to ACNielsen, the largest categories in the majority of Hispanic markets are beer, shelf stable juices and regular colas. With that in mind, FOOD PROCESSING's inaugural column of MarketPulse compares Hispanic beverage consumption patterns with those of other demographic sectors in the U.S.
Six key Hispanic markets
Los Angeles
Houses 17 percent of U.S. Hispanics
Hispanics make up 44 percent of the market
Chicago
Houses 4 percent of U.S. Hispanics
Hispanics make up 18 percent of the market
New York
Houses 12 percent of U.S. Hispanics
Hispanics make up 31 percent of the market
Miami
Houses 6 percent of U.S. Hispanics
Hispanics make up 55 percent of the market
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