Food Biz Kids: Make the wrapper green

The only good white wrapper is Eminem

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Chips Ahoy! Ooey Gooey Warm 'n Chewy, Triple Chunk

Nabisco Division

Kraft Foods North America Inc., East Hanover, N.J.

 

 

Lina Hasiba, 8th grade:

Chips Ahoy! Whoa! These are one of the best Chips Ahoy! I have ever had. They are chewy, warm and perfect. The way it falls apart in your mouth and dissolves. MMMM! The only problem is the individual wrapper. It's too dull, but the box is perfect. I will buy these in the store.

 

 

Mark Rivet, 8th grade:

The cookies are really gooey and good. The wrapper is too plain. You need to change it to bright green. It's a necessary product because cookies are good and people need cookies.

 

 

Mike Perkins, 8th grade:

What are you thinking, man? This wrapper is the most ridiculous idea in the world. The only good white wrapper is Eminem and you can't compete with him. Maybe you should try an Asian wrapper ,- it could be the new hit sensation. Change the color of the wrapper and it will be 10 times better. Next, you need to get rid of that milk chocolate; it totally brings down the flavor. Also, it needs to taste good even when it hasn't been heated.

 

 

Lynne Poggensee-Wei, 8th grade:

It tastes like any other cookie of its kind ,- chewy with chunks of chocolate and nuts here and there. The packing is a pretty bright red that will catch your attention in a store. There are already a lot of the same, or very similar products. It just adds one more thing for parents to say ,'No' to when their children ask them if they can buy it.

 

Monica Jarrett, 8th grade:

This product is not necessary. Chips Ahoy! already has chewy cookies; just heat them up and you have the same thing. You're just paying more money for less. They even taste the same. The package (individual wrapper) doesn't catch my eye; it's too plain. Get rid of this product.

 

Anne Marie Williams, 8th grade:

Chips Ahoy Ooey Gooey Warm ,'n Chewy Triple Chunk. What a name! The cookies are irresistible just by the title. However, these cookies are not ooey gooey; they are dry and dense. The flavor is good and there's plenty of chocolate. There are plenty of chewy cookies that don't need a microwave. Back to the drawing boards!

 

 

Eric Floyd, 6th grade: (a future taster)

The wrapper is white with blue writing. It is ooey and gooey. Everybody will buy this even though it is greasy. It's sweet, chocolatey and good. It reminds me of homemade cookies. It would taste better if it had chocolate filling and M&M's.

 

 

 

Jacob Novar, 8th grade:

Ooey Gooey Warm,'n Chewy cookies are smooth and delicious going down your throat. There isn't a specific smell, but the cookies make up for it. The need for this product isn't great, but it doesn't hurt for there to be a new kind of cookie on the market.

 

 

 

Ari Strandburg-Peshkin, 8th grade:

The packaging of this product is average. It looks like anything else you'd find in the supermarket. The taste is pretty average as well. It tastes like a cookie. It's chewy and obviously if you heat it up its gooey. It's not exactly "ooey gooey," but it's a decent enough cookie. This product isn't really necessary. There are plenty of other packaged cookies that taste pretty much the same. However, Chips Ahoy! is a fairly well-known brand, so it will probably be moderately successful.

 

 

Kelly Head, 8th grade:

Chips Ahoy! Ooey gooey are quite good. They are soft, the flavor is rich and they have lots of chocolate chips in them. I like these a lot. They are definitely a keeper.

 

Rahul Jain, 8th grade:

The packaging is good, and the wrapper is good. It tastes very good. I feel that it is better ,- without the microwave -- when it's cold. The texture is soft and its good for snacks.

 

 

If you have a new product you want to test on our 7th- and 8th-grade panelists, contact Diane Toops at Dtoops@putman.net, or (630) 467-1300, ext. 321.

 

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