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They have billions to spend, visit grocery stores five times a week and consider home cooking a cornerstone of their culture. Question is, how to do you appeal to America's growing Hispanic market?
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Isotonics $1,141 144 94
Beer $8,463 131 85
Rice $1,055 138 96
Canned Juices $675 128 88
Aseptic Juices $977 122 103
Source: IRI
The Hispanic Consumer
52 percent at 18 to 49
Median age 26.6
Purchasing power estimated $562 to $581 billion annually
Mexican-Americans represent about 66 percent of Hispanic population
Highly adaptable
Radio is the top influencer
Mexican music is the most popular in the U.S.
The Hispanic cook
Average time spent on meal preparation: 45 minutes to 1 hour
Interested in learning new recipes
Strong family bonds means more value on mealtimes
Hispanics on average spend 17 percent more on food consumed at home
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