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Canned Juices $675 128 88
Aseptic Juices $977 122 103
The Hispanic Consumer
52 percent at 18 to 49
Median age 26.6
Purchasing power estimated $562 to $581 billion annually
Mexican-Americans represent about 66 percent of Hispanic population
Radio is the top influencer
Mexican music is the most popular in the U.S.
The Hispanic cook
Average time spent on meal preparation: 45 minutes to 1 hour
Interested in learning new recipes
Strong family bonds means more value on mealtimes
Hispanics on average spend 17 percent more on food consumed at home
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