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Apple sauce that pops
Eating applesauce is a whole lot of fun now that Stamford, Conn.-based Mott's, a brand of Cadbury Schweppes Americas Beverages, has rolled out Magic Mix-Ins Apple Sauce With Pop Rocks. A combination of Mott's apple sauce and a separate package of Pop Rocks flavored popping candy and vitamin C crystals, Magic Mix-Ins is a treat for the senses. Kids can see the applesauce change color, feel different textures, hear the popping sound and taste the goodness of applesauce with a magic crunch.
A good source of vitamin C and fiber, Magic Mix-Ins are sold in two separate packages of four servings: Wizards Watermelon (green) and Poppin' Berry (deep red), as well as Mystery Fruit (blue) and Strawberry Kiwi Ka-Pow (pink).
"What could be more fun for both kids and adults?" asks Vice President of Marketing John Haydock. "We've attached a Magic Packette , with a special mix of Pop Rocks and vitamin C Flavor
Let's do the (cheese) twist
For the first time in 80 years, Cheez-It crackers have changed shape with the introduction of Cheez-It Twisterz from Kellogg Co., Battle Creek, Mich. Cheez-It Twisterz are baked cheese crackers with two flavors twisted together along with a bold crunch. Available in two varieties, Cheddar & More Cheddar and Hot Wings & Cheesy Blue, Twisterz are packaged in a unique cube-shaped box to differentiate them.
"Building on the success of Cheese-It crackers, Kellogg is pleased to bring consumers Cheez-It Twisterz crackers to meet their desire for delicious, baked cheese snacks," says Jenny Enochson, director of marketing communications. Suggested retail price for a 13-oz. box is $3.49.
Three new cheddars
Artisanal cheese producer Fiscalini Farms,
Made from fresh, raw milk from Fiscalini's own herd of
Danimals for bigger kids
The Dannon Co.,
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