Say cheese

It turns pizza into pizzazz, chili into cha-ching and desserts into delights

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- Low-fat craze , The obesity crisis will continue to spur interest in low-fat options and the technology is there.

- Convenience factor -- Convenience drives consumer demands in both cheese products and packaging.

Source: Midwest Dairy Association

 

Top Natural Cheese Brands

 

Dollar Sales (millions)

% Change

% of Category

Private Label (Not Shredded)

$1,151

14.5

20.6

Private Label (Shredded)

891

9.0

15.9

Kraft (Shredded)

496

2.0

8.9

Kraft (Not Shredded)

294

4.3

5.3

Tillamook (Not Shredded)

185

5.1

3.3

Kraft (Grated)

143

-3.7

2.6

Kraft Cracker Barrel (Not Shredded)

103

-0.2

1.8

Sargento (Not Shredded)

99

29.3

1.8

Sargento (Shredded)

93

4.3

1.7

Precious Natural (Not Shredded)

70

6.2

1.3

Total Natural Cheese category

$5,597

8.1

100

Source: Information Resources Inc., InfoScan

(Total sales in supermarkets, drug stores and mass merchandisers, excluding Wal-Mart, for the 52 weeks ending Jan. 25, 2004.)

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