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- Low-fat craze , The obesity crisis will continue to spur interest in low-fat options and the technology is there.
- Convenience factor -- Convenience drives consumer demands in both cheese products and packaging.
Source: Midwest Dairy Association
Top Natural Cheese Brands
|
Dollar Sales (millions) |
% Change |
% of Category | |
|
Private Label (Not Shredded) |
$1,151 |
14.5 |
20.6 |
|
Private Label (Shredded) |
891 |
9.0 |
15.9 |
|
Kraft (Shredded) |
496 |
2.0 |
8.9 |
|
Kraft (Not Shredded) |
294 |
4.3 |
5.3 |
|
Tillamook (Not Shredded) |
185 |
5.1 |
3.3 |
|
Kraft (Grated) |
143 |
-3.7 |
2.6 |
|
Kraft Cracker Barrel (Not Shredded) |
103 |
-0.2 |
1.8 |
|
Sargento (Not Shredded) |
99 |
29.3 |
1.8 |
|
Sargento (Shredded) |
93 |
4.3 |
1.7 |
|
Precious Natural (Not Shredded) |
70 |
6.2 |
1.3 |
|
Total Natural Cheese category |
$5,597 |
8.1 |
100 |
Source: Information Resources Inc., InfoScan
(Total sales in supermarkets, drug stores and mass merchandisers, excluding Wal-Mart, for the 52 weeks ending Jan. 25, 2004.)
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