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Category Report: Cutting the mustard
It’s time for manufacturers to loudly tout mustard’s fat-free, cholesterol-free attributes.
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| Top Mustard Vendors
(for year ended Dec. 26, 2004) | Dollar Sales
(millions) | Percent Change
(vs. year ago) | Market Share |
| Reckitt Benckiser |
$92.4 |
-2.8% |
32.1% |
| Private Label |
52.5 |
-1.9 |
18.3 |
| Kraft Foods |
42.8 |
-0.2 |
14.9 |
| ConAgra Inc. |
19.7 |
-3.2 |
6.8 |
| Plochman Inc. |
13.1 |
4.5 |
4.6 |
| Best Foods |
10.8 |
-21.0 |
3.8 |
| Beaverton Foods |
6.5 |
4.6 |
2.3 |
| Moutardes Maille Societe |
5.7 |
4.4 |
2.0 |
| Romanoff Foods Inc. |
3.1 |
7.5 |
1.1 |
| Woeber Mustard Mfg. |
2.5 |
-9.7 |
0.9 |
| Total Dollar Sales | $287,460,100 |
-2.2 | |
| Top Mustard Brands
| Dollar Sales
(millions) | Percent Change
(vs. year ago) | Market Share |
| French’s |
$92.4 |
-2.8% |
32.1% |
| Private Label |
52.5 |
-1.9 |
18.3 |
| Grey Poupon |
40.7 |
-1.1 |
14.2 |
| Gulden's |
19 |
-3.4 |
6.6 |
| Plochman’s |
12.2 |
-5.4 |
4.3 |
| Maille |
5.7 |
4.4 |
2.0 |
| Hellmann’s Dijonnaise |
5.1 |
-20.6 |
1.8 |
| Inglehoffer |
4.1 |
-0.4 |
1.4 |
| Hellmann’s |
3.6 |
-15.8 |
1.3 |
| Jack Daniels |
3.1 |
7.5 |
1.1 |
Source: Information Resources Inc. (U.S. supermarkets only)
Page 3 of 3
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