Condiments Gain Increasing Attention from Food Processors

It's time for manufacturers to loudly tout mustard's fat-free, cholesterol-free attributes.

By Diane Toops, News and Trends Editor

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32.1%

Private Label

52.5

-1.9

18.3

Kraft Foods

42.8

-0.2

14.9

ConAgra Inc.

19.7

-3.2

6.8

Plochman Inc.

13.1

4.5

4.6

Best Foods

10.8

-21.0

3.8

Beaverton Foods

6.5

4.6

2.3

Moutardes Maille Societe

5.7

4.4

2.0

Romanoff Foods Inc.

3.1

7.5

1.1

Woeber Mustard Mfg.

2.5

-9.7

0.9

        Total Dollar Sales $287,460,100

-2.2

          Top Mustard Brands Dollar Sales
(millions)
Percent Change
(vs. year ago)
Market Share French’s

$92.4

-2.8%

32.1%

Private Label

52.5

-1.9

18.3

Grey Poupon

40.7

-1.1

14.2

Gulden's

19

-3.4

6.6

Plochman’s

12.2

-5.4

4.3

Maille

5.7

4.4

2.0

Hellmann’s Dijonnaise

5.1

-20.6

1.8

Inglehoffer

4.1

-0.4

1.4

Hellmann’s

3.6

-15.8

1.3

Jack Daniels

3.1

7.5

1.1


Source: Information Resources Inc. (U.S. supermarkets only)
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