New Food Products: March 2005 New Food Rollout

This month's hot properties include high-fiber kids' cereal, whole-grain bread, tweak-your-own-flavor gum, super fast side dishes, the Doughboy on ice, and personalized M&Ms.

By Diane Toops, News and Trends Editor

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“For many Americans, comfort foods trigger memories of childhood and bring us back to a time when someone took care of us,” says Brian Wansink, professor of marketing and nutritional science at the University of Illinois. “Comfort foods connote a sense of security and warmth that Americans seem to embrace throughout their lives. These feelings tend to override diet trends and therefore the popularity of comfort foods, such as mashed potatoes and mac & cheese, never diminishes.”

Found in the refrigerated section, Country Crock Side Dishes come packaged in 23-24-oz. tubs. Suggested retail price is $3.69.

Lovin’ spoonful

Speaking of comfort food, Pillsbury Co.’s Dough Boy and Kemps Ice Cream, both headquartered in Minneapolis, join forces to launch Pillsbury Ice Cream in seven indulgent flavors.

Varieties include Lovin’ Caramel Swirl, Chocolate Chip Cookie Dough, Turtle Fudge Brownie, Peanut Butter Fudge Chunk, Brownies ‘N Cream, Cake & Ice Cream and Homemade Vanilla.

“Consumer reaction to taste tests of our new Pillsbury Chocolate Chip Cookie Dough Ice Cream was absolutely incredible,” says Tom Piper, Kemps’ senior brand manager for Pillsbury Ice Cream. “All seven flavors are fantastic … but we’ve really taken Chocolate Chip Cookie Dough to the next level with the help of the world’s expert on dough – the Pillsbury Doughboy.”

Suggested retail price for a 56-oz. container is $4.99.

My M&Ms don't make the consumer do all the work; they also have theme packages like this "Friendship Pack."

Say it creatively with My M&Ms

Masterfoods USA, Hackettstown, N.J., wants consumers to say it with My M&Ms, a “suite” of personalized M&Ms one can send to a loved one or use to market their company or product. My M&Ms can be used for a variety of occasions -- from everyday events to major milestones. Two colors can be included in a customized mix, and 13 colors -- silver, gold, white, light blue, light purple, red, dark pink, pink, cream, yellow, orange, aqua green and green -- of the 21 available can be imprinted with a personal message.

"Consumers are looking for innovative ways to express themselves," says Janis Smith-Gomez, vice president of marketing. "Recently, 'Marry Me' and 'I love you' have been some of the most popular phrases selected by My M&Ms customers who have created customized messages for a special person in a delectable and memorable way."

To order, select the color or color combination you prefer (up to two colors per mix), compose your message up to two lines per M&Ms candy (using eight characters or less per line) and indicate quantity and shipping preference. Pricing is as follows: an 8-oz. bag is $9.49 (minimum order is 4 bags); a 2-oz. gift bag with ribbon is $3.75; (minimum order is 16 gift bags) and a 1.6-ounce silver tin is $4.25 (minimum order is 20 tins). Custom color orders take four to seven business days to produce and custom printing orders take 10 business days.

My M&Ms are available exclusively online at http://www.shop.mms.com/custom and via phone at 888/696-6788.

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