April 2005 New Food Rollout

Haagen-Dazs sees the light; plant sterols pump up Yoplait; Sargento goes for the bold; Kraft delivers a calcium boost; Coke pushes the throttle; Twist [your] Brain around this!

By Diane Toops, News and Trends Editor

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Wish granted: Reduced-fat superpremium ice cream

Haagen-Dazs, Oakland, Calif., introduces Haagen-Dazs Light, a superpremium ice cream that delivers all the quality and taste consumers expect from the brand, but with 50 percent less fat (5g vs. 16g) and 29 percent fewer calories (190 vs. 268) than the original superpremium ice cream.

A proprietary European process that uses slow, low-temperature blending allows Haagen-Dazs to use the same all natural ingredients (such as egg yolks) that are incorporated in its full-fat ice cream without the addition of artificial sweeteners, fat substitutes or air.

"The everyday consumer has morphed into a connoisseur in the pursuit of affordable indulgence," says chocolate authority and trendmeister Joan Steuer. "It's the attention to detail, the fine craftsmanship and all natural ingredients that allow Haagenâ€"Dazs to turn a treat like ice cream into the everyday luxury consumers demand."

Available nationwide in June, flavors include: Dutch Chocolate, Dulche De Leche, Cherry Fudge Truffle, Coffee, S'mores, Vanilla Bean and Mint Chip.

"We've done the impossible," says Gulbin Hoeberechts, marketing manager. "For years, we've asked our consumers what they would do if they could change one thing about their Haagen-Dazs. The answer is always the same. They wish we could remove a little of the fat. Wish granted!"

Suggested retail price is $3.69.

Sargento adds bold flavors to everyday cooking

Making it possible for cooking enthusiasts to infuse their favorite dishes with bold flavor without spending hours in the kitchen, Sargento Foods Inc., Plymouth, Wis., rolls out Sargento Bistro Blends shredded cheeses.

The savory aroma of fresh herbs and spices and freshly shredded natural cheeses makes opening every bag of Sargento Bistro Blends an irresistible invitation to add new flavor dimensions to any kind of cuisine. Available in 7-oz., resealable bags featuring the Slide-Rite slider, pre-seasoned blends include Mozzarella and Asiago with Roasted Garlic -- an easy way to add pizzazz to salads and pastas or to create a casserole; Mozzarella with Sun-Dried Tomatoes and Basil -- for any Italian creation; and Cheddar Salsa with Tomato and Jalapeño Pepper -- to perk up nachos, quesadillas or other Mexican dishes.

"We are excited to share our passion for cheese by introducing new Bistro Blends to our loyal consumers who expect the very best from Sargento," says Lou Gentine, CEO and second generation of family ownership. "Our cheese fans take great pride in preparing meals and snacks that showcase their love of life and family. Bistro Blends offer endless ways to enhance and personalize their favorite foods."

Suggested retail price is $2.79 - $2.99.

Kraft Mac and Cheese gets calcium boost

According to the 2005 USDA Dietary Guidelines, calcium is a "nutrient of concern" for children and adolescents, and recommended dairy servings are increased to three per day for ages eight and older.

To help kids get the calcium they need to build and maintain strong bones, Kraft Foods Inc., Northfield, Ill., doubled the calcium in a traditional favorite -- Kraft Macaroni and Cheese -- so kids can get the nutrition they need in a food they already love. Each one-cup serving is an excellent source of calcium and a good source of protein, iron and five other important nutrients. Additionally, when prepared using fat-free milk and margarine, each serving is 60 percent lower in fat and 20 percent lower in calories than the classic preparation.

Some 10 million Americans have osteoporosis, and 34 million are at risk of the debilitating bone disease, according to a report by the surgeon general, who issued a call-to-action for kids to get more calcium, vitamin D and physical activity.

"When you consider 90 percent of bone mass is formed by the age of 17, it's critical that kids begin building strong bones early on," says Joy Bauer, MS, RD and author of "Cooking with Joy." "Parents need new, kid-friendly food and fitness solutions to this chronic problem to ensure kids can build a solid foundation for their future."

Suggested retail price for a 7.25-oz. box is 89 cents.

Yoplait Healthy Heart Yogurt can help lower cholesterol

According to the Centers for Disease Control, heart disease is the number one killer of American women, but there are a few relatively simple steps women can take to lower their risk. "Research shows that adopting a heart-healthy lifestyle -- such as a diet low in saturated fat and cholesterol and getting regular exercise -- can lower heart disease risk by as much as 82 percent," says Jean Storlie, M.S., R.D., and manager at General Mills' Bell Institute of Health and Nutrition.

To that end, Yoplait, a brand of General Mills, Minneapolis, rolls out Yoplait Healthy Heart yogurt nationwide in four flavors -- Strawberry, Harvest Peach, Cherry Orchard and Strawberry Banana. It's the first yogurt available in the U.S. that contains cholesterol-lowering plant sterols, clinically proven cholesterol reducers. While results vary by individual, studies have shown that eating 0.8 g of plant sterols -- the amount found in two servings of Yoplait Healthy Heart -- each day over a period of as little as four weeks may reduce LDL or "bad" cholesterol by an average of 6 percent.

"Often when women set out to lower their cholesterol through the foods they eat, they think they need to remove their favorites from their diet," says Storlie. "With Yoplait Healthy Heart, they can continue to enjoy Yoplait yogurt while getting the cholesterol-lowering benefits of plant sterols."

Plant sterols naturally occur in certain foods. However, to get the same amount of plant sterols as two servings of Yoplait Healthy Heart through other foods, it would take one of the following choices: 22 servings of Brussels sprouts, 24 servings of broccoli or cauliflower, 70 large carrots, 100 medium potatoes, 56 servings of wax beans, 44 medium apples or 26 oranges.


"Yoplait is committed to making it easier for women to lower their heart disease risk through diet," says Marketing Manager Arielle Loeb. "Not only can women get the benefit of plant sterols in a delicious tasting yogurt, they can continue to get essential vitamins and minerals like calcium, vitamin D, phosphorus and vitamin A. In addition to lowering cholesterol, Yoplait Healthy Heart provides nutrients important to help maintain bone health."

Suggested retail price for single-serve 6-oz. cups is 79 cents.

Full Throttle ahead for Coca-Cola

Moving full throttle to energize the energy drink market is Full Throttle from Coca-Cola Co., Atlanta. Packaged in a stylish 16-oz. can (twice the size of category leader Red Bull), Full Throttle contains ginseng extract, caffeine, taurine, guarana extract and B vitamins, a powerful fuel for someone needing an energy boost.

Available in citrus flavor, Full Throttle (great name) is targeted to 20-30 year old men who hanker after energy enhancement. With double the caffeine blast of regular Coke, Full Throttle could drive the category to new heights.

Suggested retail price is $1.99 to $2.99.

Drinking outside of the (cereal) box

For the kid inside cereal enthusiasts everywhere, New York-based Brain Twist launches Liquid Cereal, a drink innovation described by some as "sip-able cereal." An 11-oz. shelf-stable can â€" yes, a can - contains a blend of real crushed cereal and fat-free milk in a delicious drinkable breakfast or snack.

"Cereal buffs will agree that Liquid Cereal is the next best thing happening to their favorite flakes," says the product's inventor, Brain Twist CEO and founder Larry Trachtenbroit ("Larry T"), who uses a patent-pending process to create the smooth Liquid Cereal blend.

Packaged in four-packs, Liquid Cereal is available in Fruit, Chocolate, Apple and Cinnamon and Peanut Butter varieties. Fortified with calcium, vitamins A, C and D, Liquid Cereal contains a small quantity of Splenda.

"Our new beverages package the great taste and timeless appeal of cereal and milk with innovation and convenience that people can enjoy anytime of day," says Trachtenbroit.  "We expect Liquid Cereal to be the recipe for an instant classic. It's delicious, costs the same as a bowl of cereal and is lower in calories and higher in protein."

Suggested retail price for a four-pack is $3.99 to $4.99.

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