July 2005 New Food Rollout

Kraft's South Beach lineup, Hot Pockets subs, McCormick's Veggie Steamers, Domino's new sugar container, Yoplait fortified smoothies, Nestea Ice.

By Diane Toops, News and Trends Editor

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Domino out of the bag

It took 50 years, but Domino Sugar, Yonkers, N.Y., took the sugar out of the cumbersome paper bag and put it in a 4-lb. recyclable plastic Granulated Sugar Canister.

It has an easy grip handle and looks so good you can keep it right on your kitchen counter for easy access. Wide enough to fit standard measuring cups, you can quickly scoop out what sugar you need and replace the airtight plastic lid.

“We’ve heard from so many customers who are tired of the mess caused by sugar spilling out of paper bags,” says Kevin McElvaney, marketing manager. “So we created a new option for them. The new Granulated Canister is so convenient it makes using sugar is simple and spill-free from start to finish.”

Suggested retail price for a 4-lb. canister is $2.99.

An apple (juice) a day

Rye Brook, N.Y.- based Mott's, a Cadbury Schweppes Americas Beverages (CSAB) brand, introduces Mott's Plus for Kids' Health, 100 percent juice fortified with 100 percent of the recommended daily allowance of vitamin C, 10 percent vitamin A, and 10 percent calcium.

Available in Apple Grape and Apple Punch varieties, Mott's Plus for Kids' Health has no added sugar and is naturally fat-free, cholesterol-free and low in sodium.

"Mott's Plus for Kids' Health is a juice with more flavor, more essential nutrients, more kid-appeal and more versatility," says Mott's nutrition consultant Liz Weiss, MS, RD. "Moms can feel good about giving their children Mott's new fortified apple juices as part of an overall healthy diet. And since a glass counts as a fruit serving, it brings children one step closer to meeting their daily fruit serving goals."

According to the USDA Dietary Guidelines for Americans, a 6-oz. glass, the equivalent of 3/4 cup of 100 percent apple juice, is considered one fruit serving. The USDA Dietary Guidelines also recommend children between the ages of two and six consume two servings of fruit each day, which, according to Weiss, makes drinking a glass of Mott's Plus for Kids' Health 100 percent juice a simple way to incorporate fruit into a child's diet.

Suggested retail price for a 64-oz. bottle is $2.49.

Fortified smoothies

General Mills’ Yoplait debuts Yoplait Smoothies, 8-oz. snack-sized smoothies fortified with fiber, calcium and vitamins A and D.

Available in Original with three flavors (Strawberry, Strawberry Banana and Mixed Berry) and a Light version with three flavors (Strawberry, Strawberry Banana and Peach) Yoplait Smoothies are a delicious and convenient way to add yogurt to your diet when you are on-the-go.

“The adult yogurt beverage segment is growing rapidly,” says marketing manager Jennifer Yorgensen. “According to industry tracking sources, adult beverages spurred yogurt category growth during 2004 at more than a 50-percent rate, and single-serve beverages grew nearly 60 percent.”

Suggested retail price is $1.19.

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