“Nearly two-thirds of respondents plan to increase hiring in 2005 and then again in 2006. This certainly implies that business is improving,” says Jim Maurer, managing partner of Grant Thornton’s Consumer & Industrial Products Practice.
Grant Thornton cites 2003 U.S. Bureau of Economic Analysis figures to size the U.S. food and beverage industry at $497 billion. The firm says healthful foods is the primary growth market, although it also notes respondents cite a continuing interest in ethnic cuisine.
While the summary report combines those components into “healthier foods,” not all the specific categories scored highly. As the accompanying chart shows, organics were identified as key by 15 percent, “addressing obesity” by 5 percent and nutraceuticals by just 2 percent.
The summary notes it’s not clear how much of consumer activity is driven by simply new lifestyles or government and public institution involvement (e.g., the restructured food pyramid, increased understanding of national organic certification, national focus on obesity and other food-related health concerns).
Ethnic cuisine is still a major focus, likely due to the continuously changing demographics in the U.S., continuing emergence of multinational foodstuffs that have the ability to progressively make their way to consumer prominence (e.g., salsas) and increased awareness through the growing popularity of “food television” programming. One-quarter of survey respondents (24 percent) report that ethnic/minority markets are the consumer group holding the biggest opportunity for future growth.
However, most respondents (41 percent) appear to be taking a wait-and-see approach to chasing consumer markets, “monitoring consumer behavior” and then pursuing the hot prospects.
Grocery stores continue to be the primary medium for manufacturers to get their products into consumers’ hands. Despite the growth of dominant retailers, 85 percent of respondents indicate no single retailer accounts for more than 10 percent of revenues.
|Digital editor's note:
Corporate profiles of our Top 100 processors (with information on company executives, subsidiaries and divisions, brands and major product areas) may be found elsewhere on our site. To access profiles for #1–#25, click here. To access profiles for #26–#50, click here.
Nearly all survey respondents believe health and regulatory concerns will increase company costs in the next five years (a whopping 42 percent of respondents believe the impact from health and regulatory concerns will up corporate costs by more than 10 percent). Additionally, respondents expect to face price pressures from upstream supply chain providers, as they continue to forecast increased commodity prices. Possible causes include energy-cost increases, currency fluctuations, freight/shipping cost increases, and a general sense of economic recovery — either providers feel more confident that increases will be accepted or feel they can’t defer adjustments any longer.
Despite significant hikes in labor costs per employee, companies expect to increase employment. Respondents as a group anticipate employment gains in 2005 and 2006 throughout the food industry, and they’re even more optimistic regarding their own company’s plans. Nearly two-thirds plan to increase hiring in 2005 and then again in 2006. Yet finding employees to fill those growing ranks poses a problem: 48 percent of survey respondents anticipate difficulties with hiring and retaining employees.
Respondents revealed optimistic outlooks regarding both U.S. and foreign expansion, implying that, as business gets better, food and beverage firms will seek to take advantage of market upswings. Expansion for some is likely to come via mergers and acquisitions. Compared to present levels, approximately three-fourths of respondents anticipate an increase in M&A activity to occur in both 2005 and 2006 (74 percent and 73 percent, respectively).
Product development spending, including product packaging and repositioning of products, obviously is rising at both U.S. and foreign operations, with slightly more upward emphasis within the U.S.
Survey respondents believe the best opportunity to enhance the value of their company is by making and marketing successful products (scored an average 2.9 and 3.2, respectively). Twenty-nine percent of respondents score “successful product marketing” a 1 (most opportunity), followed by “operating efficiencies” (21 percent of respondents scored it a 1), and “successful product development (17 percent of respondents scored it a 1).
Since many companies taking the survey (47 percent) had revenues of $20 million or less, this focus on product development and marketing is not surprising — a great product can make or break a small company.
The 2005 Grant Thornton-Food Processing Survey of U.S. Food & Beverage Companies was conducted primarily via e-mail and an online survey website. Executive-level subscribers to Food Processing and Grant Thornton business relationships were e-mailed in April and May. Grant Thornton received 95 responses. A full report is available by calling Grant Thornton at 866-728-5264 or by clicking here.
|Table 1: Top 100 Processors (listed alphabetically)|