November 2005 New Food Products

Ketchup kids can draw with; baked pork rinds; whole-grain Goldfish; crispier home-made fries; another Special K; Monterey Gourmet in the frozen category

By Diane Toops, News and Trends Editor

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"Baked! Pork Rinds breathe new life into a snack food category that really hasn't changed much over the past 50 years," says Alan Sussna, president and CEO. "This new category of better-for-you products opens up new markets for Evans Food Group and its private label distributors."

With 11g of protein and zero carbohydrates per serving, Baked! Pork Rinds make a great snack for those following healthier lifestyles. They also contain only 2g of total fat and zero trans fat.

Baked! Pork Rinds are offered under the Mac's brand at a suggested retail price of 89-99 cents for a 1.7-oz. bag and $1.19-1.39 for a 2.5-oz. bag.



Moms can smile like a Goldfish

Pepperidge Farm Inc. (www.pepperidgefarm.com/home.asp), Norwalk, Conn., launches Goldfish Cheddar Crackers Made with Whole Grain.

Pepperidge Farm Cheddar Goldfish with Whole Grain

This tasty addition to one of America's most popular snacks comes at a time when the 2005 Dietary Guidelines for Americans and MyPyramid.gov recommend adding 3-oz.-equivalents of whole grains each day. One serving (55 crackers) of Goldfish Cheddar Crackers Made with Whole Grain provides 17 percent of the daily recommendation of whole grains.

"We have worked hard to expand and improve our Goldfish cracker line, including introducing Calcium-Enriched Cheddar Goldfish crackers and being the first major cracker brand to have zero grams of trans fat," says Michael Simon, vice president and general manager of snacks. "Our new whole grain was a natural extension for us and one we know moms will feel good about giving their kids. And the best part is, they still have the same great taste and signature smile that the entire Goldfish cracker line does."

Incidentally, Mintel International Group tallied 289 additional whole-grain product introductions thus far in 2005, with no signs of slowing in the second half of the year.

Suggested retail price is $1.99 for a 6.6-oz. bag.



More flavor options for Special K Challenge

Special K Fruit and Yogurt

Kellogg Co. (www.kelloggs.com), Battle Creek, Mich., debuts Special K Fruit and Yogurt, the fifth extension in the popular line. Low in fat (1g per serving) and calories (120) and trans-fat free, the cereal is made with crispy whole grain wheat and rice flakes and features two different types of oat clusters: one of oats and fruit and one of yogurt-coated oats.

Special K Fruit and Yogurt can be enjoyed as part of Kellogg’s two-week Special K Challenge, which promises that by eating two bowls of cereal a day - one at breakfast and one as a replacement for either lunch or dinner - participants can lose up to six pounds. It also is a good source of 10 vitamins and minerals, including more than one third of the suggested daily allowances of thiamin, niacin, riboflavin, vitamin B6, vitamin B12, vitamin C, iron and folic acid.

Suggested retail price for a 12.8-oz. box is $3.79.

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