December 2005 New Food Rollout

A look at holiday products: new beef cut; Jones' unusual soda flavors; Eagle dessert in a kit; brown sugar Splenda; Ore-Ida frozen roasted potatoes; a gift for Fido; a better butter wrapper.

2 of 2 1 | 2 > View on one page

"Tweens look for unique snack options that can travel with them throughout their busy day," says Jenny Enochson, senior director of marketing communications. "Gripz provide kids with the freedom to have a great-tasting, convenient snack anytime, anywhere."

Suggested retail price is $3.49 for an 8.1-oz. box containing nine individual Rip 'n Tip tubes.

Decadent holiday dessert … in a kit

Nothing enhances a holiday meal or adds sparkle to a holiday gathering more than the perfect dessert. Eagle Family Foods, Columbus, Ohio, introduces new Toffee Dream Bars into its Eagle Brand Premium Dessert Kits. The line includes pre-measured, premium ingredients for the recipe except liquid items (oil, water or butter). Simple directions (no more than four steps per kit) are used to create desserts in about 15 minutes for consumers who lack the time to create a dessert from scratch.

The Toffee Dream Bars kit includes Eagle Brand Sweetened Condensed Milk, chocolate chips, toffee chips and shortbread crust mix. It joins an indulgent dessert kit line that already includes: Decadent Fudge; Magic Cookie Bars; Peanut Butter Passion; Turtle Temptations and Pumpkin Pie Gems.

"Our kits are simple to make and include the premium ingredients our discriminating consumers demand," says Paula Ryan, marketing director. "Our Toffee Dream Bars dessert is no exception in both convenience and quality. We expect it to become a holiday entertaining staple."

Suggested retail price is $3.99 to $4.99.

Good karma for Fido

Don't forget your best friend. Natura Pet Products, San Jose, Calif., launches Karma Organic, an organic line of meat-based dog foods. They contain 18 certified organic ingredients and were created in adherence with human food quality standards.

Natura follows programs assuring environmentally sound ingredient transport, storage and handling, processing, warehousing, shipping and handling. And the packaging of Karma is made with 100 percent recyclable material. In addition, a portion of the proceeds is donated to help animals in need.

"If we wouldn't eat it ourselves, we don't put in the food we make," says co-founder Peter Atkins. "Your pet's health is just as important as your own."

Suggested retail price for a 4-lb. bag is $12.99-$15.99.

A new wrap for butter

Consumers who don't use butter as quickly as I do often find that it begins to taste like everything else in the refrigerator. Arden Hills, Minn.-based Land O'Lakes now wraps individual sticks of Land O'Lakes Salted and Unsalted butter (both 1-lb. and half-lb. packages) in a new Flavor Protect Wrapper, especially designed to keep the butter fresher for longer.

It looks and feels similar to the familiar wax paper, still includes tablespoon and cup measurements, and you can cut through it just as easily. The butter tastes fresh and exactly the same. Even more delightful, the company has not passed the cost of this innovation along to the consumer.

2 of 2 1 | 2 > View on one page
Show Comments
Hide Comments

Join the discussion

We welcome your thoughtful comments.
All comments will display your user name.

Want to participate in the discussion?

Register for free

Log in for complete access.


No one has commented on this page yet.

RSS feed for comments on this page | RSS feed for all comments