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Consumers willing to pay for freshness
Nearly three quarters of U.S. consumers (72 percent) are willing to pay more for improved food and beverage packaging that guarantees freshness, according to a new survey of 1,172 U.S. consumers sponsored by DuPont. Survey results revealed that freshness, along with taste, is a top concern for consumers when purchasing food — beating out price, convenience and brand.
Some 60 percent ranked taste or freshness as the most important factor when purchasing food, and 72 percent were willing to spend at least 10 cents more on a $3 food item — or an additional 3 percent — on better packaging that guarantees freshness. On average, the food and beverage industry allocates 5 percent of the total cost of food products to packaging. More on the survey is available at www.scienceoffresh.dupont.com.
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