December 2005 Packaging Roundup

A new, DuPont-sponsored survey found that nearly three quarters of U.S. consumers (72 percent) are willing to pay more for improved food and beverage packaging that guarantees freshness. This roundup of packaging materials will help processors meet consumers' expectations.

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Ampac Flexibles-Performance Films;
513-671-1777; www.ampaconline.com.



Two sides to the story

Flexi 6818 is a peelable lid stock for thermoformed PET trays. The lamination features heat-seal coated polyester coupled with metalized, white oriented polypropylene. The new film offers the ability to produce two-sided print. It can be sealed around the face of the tray leaving a corner exposed to grab and pull for product access, and the structure features the vendor’s Flexi-Free solventless technology, ideal for consumer goods and solid or semi-solid products (food items, room freshener gels, etc.).

Flexicon;
847-639-3530; www.flexiconinc.net.



Moisture-resistant paperboard

DuraFreeze is a new addition to the existing line of moisture-resistant paperboard, created specifically for refrigerated and frozen foods packaging. Select fibers give it high compression, tear and stiffness value. Durability means less corner crush, improved stacking strength and production line and point of purchase integrity. And it boasts great ink holdout, a bright and smooth printing surface for high-quality graphics and a smooth and clean backside for reverse printing.

Rock-Tenn Co.;
570-476-0120; www.rocktenn.com.



Fusion packaging

Fusion-Pak is a packaging platform that combines the graphic reproduction capabilities of board with the flexibility of thermoformed plastic. Heavy-gauge paper is conventionally printed on one side. The reverse side of the board is specially coated for thermal fusing with molded styrene trays to create a single package capable of protecting and presenting the brand identity as well as the product.

Tray Pak Corp.;
www.traypak.com.



Consumers willing to pay for freshness

Nearly three quarters of U.S. consumers (72 percent) are willing to pay more for improved food and beverage packaging that guarantees freshness, according to a new survey of 1,172 U.S. consumers sponsored by DuPont. Survey results revealed that freshness, along with taste, is a top concern for consumers when purchasing food — beating out price, convenience and brand.

Some 60 percent ranked taste or freshness as the most important factor when purchasing food, and 72 percent were willing to spend at least 10 cents more on a $3 food item — or an additional 3 percent — on better packaging that guarantees freshness. On average, the food and beverage industry allocates 5 percent of the total cost of food products to packaging. More on the survey is available at www.scienceoffresh.dupont.com.

Reading, Pa. Norcross, Ga. Cary, Ill. Cincinnati Florence, Ky.Saint-Damien, Quebec, Canada Oshkosh, Wis. Schuylkill Haven, Pa. New Hudson, Mich. Kansas City, Mo. Duncan, S.C.
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