Print page
Email page

Home » Unilever Uses Cooking Show to Market to Latinos

Unilever Uses Cooking Show to Market to Latinos

AdAge.com

Unilever is playing on a Latin love of cooking and the surprising dearth of food programs on Spanish-language TV for the company’s biggest-ever Hispanic effort for its food brands. "Desafio del Sabor" (The Flavor Challenge) kicks off this week, starting with a call to submit favorite recipes at storefront events across the country and ending with a televised cook-off on national television. Recipes must include at least one of 10 participating Unilever food brands.

http://adage.com/news.cms?newsId=48178

More content on this topic:

Subscriptions

Digital EditionsDigital Editions

Access Food Processing and Wellness Foods magazines on-line and receive an e-mail each month when your new issue is ready. Subscribe Now »

E-NewslettersE-Newsletters

Biweekly updates delivering feature articles, top industry news, company news, product announcements, technical issues and more. Subscribe Now »

  • Featured White Papers