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Gone Nuts!, a new kosher product from Najla’s Inc. of Louisville, Kentucky won Best In Show at the Kosherfest 2006 New Products Competition.
Winners in 15 categories of new kosher food products were selected by a panel of food professionals at the offices of the National Association for the Specialty Food Trade (NASFT) in New York City on October 18th. Only Kosherfest exhibitors whose products were introduced within the last 13 months were eligible. Kosherfest is the largest international kosher trade show and is co-produced by Diversified Business Communications and Lubicom Marketing & Consulting.
Among the panel of judges were Marty Stein, Account Manager, Tree of Life, Albany, NY; Yakov Yarmove, Corporate Ethnic Category Manager, Ethnic Marketing & Specialty Foods, Albertsons SuperValu, Melrose Park, IL, and Jacob Rusanov, Lifestyle Category Manager-Kosher, Wakefern Food Corporation, Elizabeth, NJ.
Together they represent more than 3,000 food retailers nationwide. The competition was sponsored by the Kosher Food Distributors Advisory Council (KFDAC), an NASFT member committee representing distributors, retailers and manufacturers within the kosher industry. It was moderated by Ron Tanner, Vice President of Communications and Education for the NASFT.
"The judges were very impressed by Najla’s Gone Nuts! in terms of its taste, quality and salability," said Stein. "We view it as a great new product. Having said that, it was a very difficult decision." Winners were selected based on criteria that included: newness, quality, uniqueness, taste, salability, merchandisability, best in category and retail price point.
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