New Food Rollout for June 2007

This month's new product rollout features new baby foods formulated for time of day feedings from Beech-Nut; heart-healthy OJ from Tropicana; Yoplait's yogurt for kids; grilling seasonings from Weber Grill; ethnic-inspired grilling meats from Niman Ranch; new Orbit mint flavors from Wrigley; and roasted chicken flavors from Tyson.

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Grilling meats go ethnic

Niman Ranch, Oakland, Calif., introduces four sausage flavors, three frank flavors and three bacon flavors, all free of added nitrates or nitrites, and just in time for the grilling season.

Sausage flavors include: Thai Spice (lemongrass, ginger, cardamom and coriander blend); Spicy Italian (fennel and garlic with an added kick of crushed red pepper); Apple Gouda (apples and smoky gouda) and Chipotle Cheddar (chipotle peppers with cumin, cilantro and cheddar cheese). All-beef frank flavors are: Cajun Three Pepper (cayenne, chile and red pepper); Southwest Fajita (cracked black pepper, cilantro and cumin) and Jalapeno Cheddar (jalapeno and sharp Wisconsin Cheddar). The bacon flavors are Black Pepper, Maple and Chipotle.

"We're excited about the new, robust flavors we're offering," says David Shenson, vice president, processed foods. "Consumers are looking for convenient products with ethnic flavors. These products fill that demand for authentic, great tasting processed meat items."

Suggested retail price is $4.99 to $6.99.


Unique mint blends sent into Orbit

Chicago-based Wm. Wrigley Jr. Co. continues to grow the successful Orbit franchise with the debut of Orbit Mint Mojito and Orbit Raspberry Mint.

"Since Orbit's launch in 2001, the brand has been a category innovator known for its clean taste, breakthrough packaging, uncompromising style and unique mint blends," says Paul Chibe, vice president of U.S. marketing. "Mint Mojito provides an exotic cooling sensation that is recognizably different from existing gum flavor profiles a Hispanic flavor favorite, while Raspberry Mint blends Orbit's distinct mint flavor with the brand's first berry flavor offering."

In fact, the new introductions coincide with the growing popularity of both lime and berry flavors entering new product categories. Lime blends are extending into candles, beverages and premium cooking accessories, while berry remains a primary growth category for the past three years in beverages, ice cream and dairy.

Suggested retail price for a 14-tab single envelope is 99 cents, and $2.29 for a multipack that includes three 14-tab envelopes.


Chicken on every plate

Springdale, Ark.-based Tyson Foods Inc. strengthens its position as the No. 1 brand in the refrigerated convenience meats category by improving and re-launching its popular Tyson Oven Roasted Chicken.

Improvements include new "easy peel" packaging with graphics noting the product is preservative-free and vacuum-sealed for freshness. Post-packaging pasteurization technology enhances food safety while substantially increasing shelf life from the previous 14-day limit to 45 days.

Tyson's Oven Roasted line includes Original and Lemon Pepper whole chickens, new multi-serve BBQ breast halves, hand-filleted boneless skinless breasts, breast halves, hot and spicy wings, drumsticks and thighs.

"We realize convenience is the No. 1 factor in determining what the consumer prepares for dinner," says Rob DeMartini, group vice president of consumer products. "Our improved line of Oven Roasted Chicken provides consumers with a fast and flexible meal solution that's nutritious and convenient, without sacrificing taste."

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