New Food Rollout for August 2007

This month's new product rollout features hot deli sandwiches from Oscar Meyer; fizzy yogurt from Yoplait; veggie sides from Knorr; a protein-enhanced sports drink from Cadbury-Schweppes; enhanced OJ from Minute Maid; and microwaveable Indian-based meals.

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Suggested retail price for a 20-oz. ready-to-drink bottle is $2.29.

OJ with vitamins, glucosamine

Responding to the needs of health-conscious shoppers, Coca-Cola Co.'s Minute Maid unit, Houston, launches Minute Maid Enhanced Juice. The two new varieties -- Minute Maid Multi-Vitamin and Minute Maid Active -- are 100 percent orange juice products with the benefits from added nutrients and functional ingredients.

Minute Maid Multi-Vitamin contains 16 essential vitamins and minerals. Minute Maid Active contains 750mg of glucosamine HCI per 8-oz. serving for healthy joints.

By the way, Minute Maid also has new packaging for its Minute Maid Heart Wise juice, which contains 1g of naturally sourced plant sterols (Cargill Inc.'s Corowise). The company claims it's the only OJ clinically proven to help reduce cholesterol.

Suggested retail price for 59 fl. oz. PET bottles is $3.29 to $3.59.

A taste of India in seconds

Minneapolis-based Patak's, the No. 1 brand in the U.S. shelf-stable Indian category, relaunches its Microwave Meals line in 10.5-oz. shelf-ready sleeve-and-tray packaging. Patak's also adds three chicken curry varieties: Tikka Masala (lemon and cilantro), Korma (creamy coconut) and Dopiaza (tomato and onion).

Complete with rice, the new meal offerings are in response to the expanding demand for quality, authentic Indian food. Produced in the UK by Melting Pot Foods LLC, each recipe has been spiced to suit American tastes, yet still provides a complete and authentic Indian meal experience.

Ready to eat in 90 seconds, all of the meals are shelf-stable and easily can be transported and stored. And the meal can be eaten directly out of the microwavable container.

"Patak's new Indian Microwave Meals are made with high-quality, authentic ingredients and are ready to enjoy in 90 seconds," says executive chef Vijay Anand. "Now available with chicken, the new varieties give consumers an easy and delicious way to discover the world of Indian food at work or home."

Suggested retail price is $3.49.

Perfect blend of flavor and heat

Frank's Redhot Original Beef Jerky debuts via an agreement between French's Foods, a division of Reckitt Benckiser Inc., and Boulder, Colo.-based Thanasi Foods LLC.

"Hot and spicy flavors continue to increase in popularity among all segments, and our new beef jerky brand gives us the perfect opportunity to target consumers who enjoy thrilling foods in the snack category," says Justin Havlick, president and CEO of Thanasi Foods. "Many families already have Frank's Redhot Original Cayenne Pepper Sauce in their kitchens today. Between the authentic Redhot brand flavor and quality of our product, we believe they will enjoy our new snack immensely."

Available in 3.5 oz. bags, suggested retail price is $5.99.

Make your body happy

Purchase, N.Y.-based Pepsi-Cola North America launches Aquafina Alive, a low-calorie, vitamin-enhanced water beverage.

Available in three flavor combinations -- Berry Pomegranate, Peach Mango and Orange Lime -- Aquafina Alive is made with a splash of fruit juice and is a good source of vitamins E, B6, B12 and niacin. At 10 calories in an 8-oz. serving, it provides 10 percent of the daily value of each of these important nutrients.

"Consumers have told us they're looking for simple things they can do for their health," says Aquafina Vice President Ahad Afridi. "Aquafina Alive provides the benefits they seek. It tastes great, is enhanced with vitamins, yet low in calories, making it an easy way for consumers to replenish, hydrate and feel their best."

Aquafina Alive is available in 20-oz. plastic bottles and 16.9-oz. six packs.

Suggested retail price is $1.29.

Cutting baby's calories

Rye, N.Y.-based Mott's, a brand of Cadbury Schweppes Americas Beverages, introduces Mott's for Tots juice and water blends.

Mott's for Tots does the work many parents have been doing for themselves by mixing juice with water to control sugar and calories without reducing vitamin content. The pediatrician-recommended product blends juice with purified water to reduce sugar but maintain all the nutrients and the great taste of regular juice. And they come in kid-friendly juice boxes with flavor combinations sure to please the palates of younger kids.

They're available in four flavors: Apple, Apple White Grape, Fruit Punch and Strawberry-Banana. e and purified water. Each juice box has 100 percent of the DV of vitamin C, has 40 percent less sugar than regular apple juice and contains no artificial sweeteners.

A 6.75-oz. serving--one juice box--is equivalent to 1/2 cup of fruit. The American Academy of Pediatrics (AAP) recommends 100 percent fruit juice for children as part of a healthy diet and states only "excessive" juice consumption is associated with health concerns. According to the AAP, girls and boys between the ages of 1 and 6 can consume 4 to 6 ounces of fruit juice per day and those between the ages of 7 and 18 can drink 8 to 12 ounces.

Suggested retail price is $3.19 for a nine-pack.


Single-serve pudding cups, applesauce and fruit bowls have been around for years, but now they expand to pickles. Mt. Olive Pickle Co., Mount Olive, N.C., introduces picklePaks, 3.7-oz. single-serve cups of whole petite pickles in two flavors: Kosher Dill Petites and Sweet Petites.

"We've moved the pickle from its glass jar in the refrigerator to anywhere you want to go," says Pete Troutman, national sales manager. "It's truly the snack you can pack."

Incidentally, pickles have been around for about 4,000 years. Cleopatra thought they contributed to her beauty, Napoleon valued them as a health asset to his armies, and George Washington, Dolley Madison and John Adams were pickle aficionados.

Suggested retail price is for a pack of four is $2.99.

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