Skinny is R&D came up with the superpremium idea in 2005, but dropped it because Kraft brass was feverishly watching its bottom line. After Irene Rosenfeld became CEO, she asked R&D to develop a new product line in a record three months, one-quarter of the time it normally takes, reports the Chicago Tribune. It did, using superpremium ingredients and a new rising thin crust, and the result is this line which is sure to appeal to discriminating pizza aficionados. I consider myself one and, as a Chicagoan, have a choice of arguably the best delivery pizza in the country. R&D deserves kudos for this one.
Suggested retail price is $6.99 ($1 dollar higher than a regular DiGiorno pizza).
I can't help falling in love with these
The Hershey Co., Hershey, Pa., launches the long-awaited limited edition Reese's Peanut Butter & Banana Creme Cups, available in standard, miniatures and "The King" sizes, and starring Elvis Presley.
When word got out, Elvis fans heated up the blog community in anticipation of the candy celebrating The King's love of peanut butter and banana sandwiches. The cups, officially licensed by Elvis Presley Enterprises Inc., feature a thin layer of banana creme combined with Reese's creamy peanut butter centers. The Collector Edition features four different iconic images of Elvis and gives consumers the chance to "Live like The King" with an instant-win promotion.
From Graceland to pink Cadillacs, Elvis lived a life of luxury, and Reese's lovers can too. Now through Dec. 31, more than 10,000 prizes will be given away instantly in Reese's "Live like The King" promotion. Prizes include: a trip for four to Graceland in Memphis, Tenn.; a scarf owned by Elvis; a cancelled check signed by him; and Elvis-themed sunglasses and license plates. In addition, one lucky grand-prize winner will ride like The King in an overhauled, customized Reese's Elvis Tribute Car built by car-crafting legend Boyd Coddington. The 1957 Cadillac is inspired by Elvis' pink Cadillac, and features a television, satellite radio, MP3 compatibility, GPS and a mini-refrigerator stocked with Reese's Elvis Cups.
Suggested retail price varies from $1.25 for a 2.6-oz. cup to $25 for the Collector Edition (16 cups).
Plaintain chips pack a punch
Basking Ridge, N.J.-based Grab Em Snacks introduces Grab Em Snacks Plantain Chips, a gourmet chip alternative available in six varieties: Sea Salt, Black Pepper Spice, Red Chili, Chili Garlic, Jalapeno and Cajun.
Made from green plantains that have not yet sweetened instead of the traditional tubers, Grab Em Snacks chips offer the same crunch and basic shape as potato chips with a distinctive look and taste imparted by the plantain seeds in the middle of each chip, the plantain itself, and the color of the spice used to flavor each variety. Pan-fried in small batches and slivered so thin that they absorb relatively little corn oil, they deliver just 8g of fat with only 1g of saturated fat per serving. Plantains also pack an extra punch of vitamins A and C and potassium. The chips contain no additives or preservatives and are gluten-free.
Suggested retail price is $6.75 to $8.50 for a 1-lb. package. They also come in quarter- and half-lb. bags.
Oh Boy! portion control
Seattle-based Oberto Sausage Co., distributed nationally by Frito-Lay, launches its first 100 calorie meat snack in two varieties -- Oh Boy! Oberto100 Calorie Original Beef Jerky Bites and Oh Boy! Oberto 100 Calorie Teriyaki Turkey Jerky Bites.
In addition to portion control products, consumers continue to demand convenient snacks that fit into a healthier lifestyle. Jerky Bites contain 13 grams of protein and 9 grams of carbs, while Teriyaki Turkey contains 12 per grams of protein and 10 grams of carbs per 100 calories. In addition, the products contain 0 grams of trans fat, 0.5 gram of saturated fat or less and have 1.5 gram of total fat or less per package. They also carry PepsiCo's Smart Spot symbol.
"Consumers recognize weight management is an important factor in overall health and wellness," says Mick Tyler, vice president marketing. "Options like 100 Calorie Oh Boy! Oberto meat snacks provide weight conscious consumers with an easy way to help manage portions of their favorite snacks."
Suggested retail price is $1.99 per package.
Heating up C-store options
Dinuba, Cal.-based Ruiz Foods introduces a new 3 oz El Monterey Tornado flavor -- Firecracker Chicken -- a hot wing style medley of tender chicken and Monterey Jack cheese in a crispy seasoned tortilla.
"El Monterey Tornados are designed to capture the attention of consumers who are on the go," says Bryce Ruiz, president and COO. "This consumer is hungry -- but they're also on the run and on the go. Our El Monterey Tornados offer just what they're looking for -- flavorful food that is convenient to eat and hot-to-go."
Suggested retail price is 99 cents to $2.29.
Jones vitamin-enhanced waters debut
Seattle-based Jones Soda Co. debuts 24c vitamin-enhanced waters and powdered drink mixes that hydrate, replenish, and quench your thirst. High in vitamin C and balanced to provide a full day's worth of essential vitamins and electrolytes, 24c is available in 20-oz bottles and 10 g drink mix packets in six flavors: Lemon Lime, Mandarin Orange, Tropical Citrus, Peach Mango, Berry Pomegranate, and Cranberry Apple.
24c is available ready-to-drink or as an effervescent drink mix. In addition, for every bottle of 24c sold, the company donates 25 cents to Vitamin Angels, a non-profit organization with a mission to prevent vitamin deficiency-caused blindness by distributing vitamin A to at-risk children throughout the world.
Suggested retail price is $1.99