New Food Rollout for October 2007

The latest new food products for October include a 'smart' yogurt, a new way to drink your cereal, and single-serving Spam. Read on for more, including web exclusives

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"Eating frequent mini-meals during the day can help keep hunger at bay, prevent overeating and provide the body with a constant energy source," says Idamarie Laquatra, director of global nutrition. "Whether the goal is weight management or just eating well on a busy day, Americans are looking for convenient and satisfying options that don't sacrifice the taste and flavors they love."

Suggested retail price is $3.19.


A new Jimi Hendrix experience

Los Angeles' The Liquid Experience Group, a division of Beverage Concepts LLC, launches Voodoo Vibe, the first drink of an expected Jimi Hendrix line. Aptly named, the effervescent drink is labeled with the charge of peace, love and purpose, a message the late super-guitarist Hendrix subscribed to.

Voodoo Vibe is a mixed berry-flavored energy drink infused with Co-Q10 enzyme. It's available in a commemorative limited-edition aluminum bottle with a twist-off cap, as well as a regular can. The packaging invites people to "taste life" and is also aimed at promoting and encouraging consumers to live charitably, as a portion of all sales is donated to MusiCares, a program that aids musicians as well as other philanthropic programs through The Liquid Experience Partnership Program. Voodoo Vibe will be promoted within various concert tours throughout the next year.

"Jimi transcended time and generations by his innate ability to unite people, and that is paramount to our long-term vision," says Josh Glass, CEO of Liquid Experience. "We are extremely excited to offer an incredible drink that not only tastes awesome, but also carries a powerful message about giving back. We hope people embrace our invitation to taste life."

Suggested retail price for the 16-oz. limited-edition bottle is $2.75-2.99, and a regular 16-oz. can is $2.49-2.69.


Fresh guacamole and salsa kits

Los Angeles-based Melissa's introduces two fresh ingredient kits: Melissa's Salsa Kit and Melissa's Guacamole Kit. Packaged in 12-oz. clamshell packages, you can make them year-round in less than 10 minutes.

The Salsa Kit includes three Roma tomatoes, one shallot, two garlic cloves, one lime and one jalapeno pepper. Each package creates two cups of fresh salsa that can pair with chips or as a garnish for tacos, burritos and quesadillas or a spread on steak or scrambled eggs.

Just as simple is the Guacamole Kit, which contains two avocados, one Roma tomato, one shallot, two garlic cloves, one lime and one jalapeno pepper. You end up with two cups of fresh guacamole for chips, vegetable sticks, a garnish on tacos, burritos and quesadillas, a spread on sandwiches and hamburgers, or as an addition to fresh salads.

Suggested retail price is $2.99 for the Salsa Kit and $3.49 for the Guacamole Kit.


Dunkin' Donuts coffee goes retail

Through a licensing agreement with Dunkin' Donuts, Cincinnati-based Procter & Gamble rolls out Dunkin' Donuts Coffee in select nationwide retail outlets.

Ground varieties include Original Blend, French Vanilla, Dunkin' Decaf, Hazelnut and Cinnamon Spice. Original Blend is also available in a whole beans.

"We are thrilled to be working with Procter & Gamble to introduce new consumers across the country to our great-tasting coffee and we are pleased with the initial response from retailers," says Robert Rodriguez, Dunkin' Donuts Brand President. "Dunkin' Donuts packaged coffee at retail will make it more convenient for our loyal consumer base to enjoy our coffee at home or on the go."

Suggested retail price is $7.99 for a 12-oz. package and $15.99 for a 40-oz. package.


Water packets for weight management

On-the-go consumers want weight-management tools that are quick and simple. Battle Creek, Mich.-based Kellogg Co. launches Special K2O Protein Water Mix, easy to use, single-serve packets containing 5g of protein and fiber to take the edge off hunger between meals. At the same time, you stay hydrated by adding a packet to a bottle of water for a flavorful, convenient weight-management alternative.

A 16.9-oz serving is 30 calories, has zero grams of sugar and contains three vitamins: niacin, B6 and B12, along with protein and fiber to increase the feeling of fullness.
Special K20 Protein Water Mix is available in quenching Iced Tea, Strawberry Kiwi and Pink Lemonade flavors.


Smart cookie

Giving new meaning to the term "smart cookie," Hyannis, Mass.-based Late July Organic Snacks introduces two varieties of Late July Organic Sandwich Cookies, made from organic ingredients that include dark chocolate and whole grains.

Varieties include Organic Dark Chocolate, made from antioxidant-rich dark chocolate and Madagascar vanilla, and Organic Vanilla Bean with Green Tea, made with sweet green tea and Madagascar vanilla, including the whole seeds. Both flavors come in single-serve sizes as well as larger boxes.

"Our mission was to take the ordinary sandwich cookie and upgrade it into something I would love and feel good about sharing with my children," says co-founder Nicole Dawes. "Finding the right ingredients and developing the recipes has been a long and intense process, but it was worth it when I saw the look on my son's face when he tried the first one."

Suggested retail price for 1.5-oz. package is $1.19 (or six for $6.49) and $3.99 for 8.2-oz. take-home boxes.

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