Best Glass Packages of 2007

Winners of the Glass Packaging Institute’s 2007 Clear Choice Awards.

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The Glass Packaging Institute (GPI) named the winners of its 2007 Clear Choice Awards, and a number of the top packages are from the food world. This year's awards recognized 11 consumer packaged goods (CPG) companies and their achievements in expanding the frontiers of glass packaging design.

The winner of best overall package design was Gentleman Jack Rare Tennessee Whiskey, a high-end version of Jack Daniel's, manufactured by Brown-Forman. The supplier of the glass container was Owens-Illinois Inc.

Beverage packages dominated once again as the Glass Packaging Institute's Clear Choice Award winners for 2007.

The judges said the packaging communicated quality and heritage through artful package designs. "Gentleman Jack Rare Tennessee Whiskey's new glass bottle design features a curved shoulder and embossed decoration. The packaging also provides a showcase for the newly designed label highlighting Gentleman Jack's unique characteristic of being the only double charcoal-mellowed whiskey in the world. The Jack Daniel's embossed signature reminds consumers of the strength of the company's history, while the sloped shoulder design communicates the smoothness of the whiskey.

The winners in individual categories:

Beer

Michelob Celebrate & Michelob Amber Bock (Anheuser-Busch Inc.)

Package Suppliers: Saint-Gobain Containers (Michelob Celebrate), Saint-Gobain Containers and Owens Illinois Inc. (Michelob Amber Bock)

Michelob Amber Bock is now served in a pub-style, contemporary glass bottle, which communicates the upscale, rich qualities of the product within. Intended for sharing, Michelob Celebrate is packaged in elegant, 24-oz. custom glass bottles featuring refined pressure sensitive labeling.

Wine

SonomaVineyards Chardonnay and Merlot (Rodney Strong Vineyards)

Package Supplier: Vitro Packaging

The glass bottles are as elegant as the wines themselves, yet approachable and easy to enjoy with their twist-off closures. The package labels depict three distinct countryside scenes of Sonoma County per SKU.

Food

La Famiglia DelGrosso Pasta Sauce (DelGrosso Foods Inc.)

Package Supplier: Saint-Gobain Containers Inc.

La Famiglia DelGrosso represents a new standard in packaging for ultra-premium pasta sauces. The glass packaging exudes shelf impact, boasting a metallic substrate label with embossment on the lettering and photo frame corners. The closure is elegantly designed and the product tag is artfully filled with history, product information and a letter to the consumer.

Carbonated Beverages

Hank's Gourmet Beverages (Hank's Beverage Co.)

Package Supplier: Saint-Gobain Containers Inc.

Hank's customers recognize the care that goes into making Hank's beverages, from the distinctive upscale glass packaging to the metallic embossed labeling to the unparalleled flavors.

Noncarbonated Beverages

Mountain Valley Spring Water (Mountain Valley Spring Co.)

Package Supplier: Vitro Packaging

Mountain Valley wanted to stand out with a glass package that provides a hint of its 100-plus years of existence, while also catapulting the product into the 21st century. Mountain Valley Spring Water is packaged in distinctive green glass bottles that feature a Vitrocure screen decoration process and boast a red oval label.

Distilled Spirits

Crown Royal XR (Diageo Plc)

Package Supplier: Vitro Packaging

The Crown Royal XR bottle was created using the highest quality, cosmetic-grade glass, fire-polished for a crystalline finish and featuring a diamond-inspired glass decanter-style closure. The golden metallic paint label is heat-cured to the glass using applied ceramic lithography. Each bottle comes in a suede burgundy bag and is protected by an elegantly embossed box with gold satin lining.

Flavored Alcoholic Beverage

Captain Morgan Parrot Bay (Diageo Plc)

Package Supplier: Owens-Illinois Inc.

The design of the packaging builds brand awareness of Captain Morgan and the Parrot Bay sub-brand. A stepped-shoulder bottle design was created to resemble the appearance of the Parrot Bay Rum product, and embossing was used to emphasize the brand. The product also features a reverse printed back label that is clearly exposed after consuming the bright liquid.

Organic Food

Bertolli Organic Pasta Sauce (Unilever)

Package Supplier: Saint-Gobain Containers Inc.

Bertolli chose an upgraded glass package to showcase the product's premium image and to differentiate it in the highly competitive pasta sauce category. Thus, the silhouette of a Bertolli Olive Oil bottle was used as inspiration for creating a new pasta sauce jar. The result was the development of an iconic shape to drive brand recognition across multiple categories.

Organic Beverage

Frützzo Organic Pomegranate Açai Juice (Frützzo LLC)

Package Supplier: Vitro Packaging

Frutzzo Pomegranate Açai juices are packaged in 12-oz. contoured glass bottles decorated with fresh, spring-colored applied ceramic labeling and featuring the Frutzzo name and logo embossed on the bottle.

Vitro Packaging also won an award for best package in the Cosmetic and Fragrance category (for Procter & Gamble's OS Signature, an upscale Old Spice variant). And Ted's Montana Grill restaurants won a special award for Outstanding Sustainable Practices for a commitment to serve everything from soft drinks to adult beverages to condiments in recyclable glass containers.

The entries were judged on aesthetics, creativity, marketability, and form and functionality by a team of independent judges.

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