November 2007 New Food Rollout

The latest new food products for November include a new line of Campbell soups, double-churned nearly fat free ice cream, and sweet and savory chips. Read on for more, including web exclusives

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"We are excited to be introducing Garden Harvest Toasted Chips as a way to provide a great new product offering for those looking for flavorful variety in their better-for-you snacking options," says Haiyan Wang, senior brand manager of new product innovations.

Suggested retail price for a 6-oz. recloseable bag is $2.99.

Jerry Rice's knees are elated

Baby boomer Jerry Rice, the greatest receiver in NFL history and past "Dancing With the Stars" phenomenon, is the new spokesman for the launch of Elations, a new joint-health drink from Cincinnati-based The Elations Co. Available in two flavors -- Raspberry White Grape and Cranberry Apple - it promises to nourish your joints and keep you moving.

Originally developed by Procter & Gamble and licensed to the new company, Elations is a once-a-day, fruit-flavored drink with a unique four-in-one formula: glucosamine and chondroitin at the same levels as triple-strength joint supplements; a patented, more absorbable form of calcium; and 100 percent of the daily recommendation of vitamin C, which is an essential nutrient in the formation of collagen, the glue that holds joint cartilage together. Finally, boron helps to minimize soreness and stiffness due to exercise and overly strenuous daily activities.

"I've been using my body as a tool for my entire life, and I'm starting to notice my joints are stiffer than they once were," says Rice. "Elations just makes sense for me -- I've been drinking an 8-oz. bottle daily for weeks now and the difference is clear. That, and the fact that it tastes great, made partnering with Elations an easy decision."

Suggested retail price for 8-oz. bottles is $1.39 to $1.49 and $7.49 to $8.49 for a six-pack.

Fruit and veggie juice for kids

According to the American Dietetic Assn., 70 percent of kids age 2-9 do not consume the recommended daily servings of fruits and vegetables. Increasing their children's vegetable consumption seems to be particularly challenging for moms.

Moms have a new ally to help increase their kids' fruit and vegetable servings. Glendale, Calif.-based Nestle USA introduces Nestle Juicy Juice Harvest Surprise.

Made from vegetables and fruits (carrots, sweet potatoes, grapes, mangos, pears and apples), the juice is available in three kid-friendly flavors: Orange Mango, Grape and Tropical. Each 8-oz. glass provides two combined servings of fruits and vegetables (two-third serving of vegetables and one and one-third servings of fruit. In addition, Nestle Juicy Juice Harvest Surprise provides 120 percent of the daily recommendation of vitamin C, as well as other important nutrients such as beta-carotene, essential for good vision.

"Flavor is No. 1 when it comes to kids, which is why parents need to find new, delicious ways to get more fruits and vegetables into their kids' diets," says author and family nutrition expert Liz Weiss. "With Nestle Juicy Juice Harvest Surprise, moms have an easy way to give their kids some additional fruit and vegetable nutrition with a taste they'll enjoy."

Suggested retail price for a 46-oz. plastic bottle is $3.29.

Baby's first yogurt

In January 2008, Londonderry, N.H.-based Stonyfield Farm rolls out YoBaby Simply Plain, a great introduction to solid foods for babies six months and older.

Made with fresh organic whole milk from cows fed organic feed and which have not been treated with antibiotics or artificial growth hormones, YoBaby Simply Plain provides calcium and protein essential for baby's proper development. It also includes Stonyfield's six live active probiotic cultures to ensure good intestinal health.

"YoBaby Simply Plain is a great introduction to solid foods for babies six months and older," says Stonyfield Farm President and CEO Gary Hirshberg. "Fresh organic whole milk and our exclusive blend of active cultures provide a great start for any baby and help establish a lifelong habit of healthy eating."

Each 4-oz. serving is 80 calories and provides 4g of protein, or 25 percent of the recommended daily intake (RDI), and 20 percent of the RDI of calcium.

"YoBaby Simply Plain goes beyond regular baby food. It's certified organic and all-natural and provides little tummies with protein and calcium, which are essential for healthy growth," says pediatrician Dr. William Sears.

YoBaby Simply Plain comes in 4-oz. six-packs at a suggested retail price of $3.59.

Out, out diacetyl

Indianapolis-based Weaver Popcorn Co. pops up Pop Weaver, the first microwave popcorn brand to eliminate the flavoring ingredient diacetyl, used in butter flavorings and recently under scrutiny for causing health problems for employees exposed to it.

"We follow strict safety guidelines in manufacturing our products, so we've had no incidents among our associates related to diacetyl exposure," says Mike Weaver, president. "However, we know consumers are becoming increasingly concerned about this issue, so we've taken it out of our flavorings. It was a challenge to eliminate diacetyl from our flavorings and still maintain the great buttery taste consumers love, but we've done it."

Chef Bobby Flay grilling collections

Chef, restaurateur, cookbook author and television host Bobby Flay launches The Mesa Grill and Bobby Flay Signature Collection of his signature sauces and rubs to punch up the flavor of meats, seafood and poultry, salads, side dishes and salsas, to bring out the master chef in every home cook.

Mesa Grill varieties include: Mesa Grill Habanero Mango Hot Sauce (5 oz., SRP $6); Mesa Grill Hot Sauce (5 oz., SRP $6); Mesa Grill Jalapeno Hot Sauce (5 oz., SRP $6); Mesa Grill Barbecue Sauce (9.7 oz., SRP $10); Mesa Grill Steak Sauce (9.7 oz., SRP $10) and Mesa Grill 16 Spice Poultry Rub (3.2 oz., SRP $7). The Bobby Flay signature collection includes: Bobby Flay Steak Sauce (9.6 oz., SRP $10); and Bobby Flay Steak Rub (3.4 oz., SRP $7).

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