New Food Product Rollout: February 2008

This month's new product rollout features omega-3 buttery spreads from Smart Balance; heart-healthy fire-roasted tomatoes from Hunt's; new dark chocolate from Ghiradelli; pretzel crackers from Town House; and whole grain Lean Pockets from Nestle.

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Suggested retail price is $3.59.

Lean Pockets debuts whole grain varieties

The whole grain trend continues to sweep the nation. The Dietary Guidelines for Americans recommends eating three or more servings of whole grains per day. However, for many, finding easy ways to incorporate whole grains into their diet can be challenging.

Nestle Prepared Foods Co., Englewood, Colo., rolls out seven varieties of Lean Pockets with Whole Grain sandwiches, which contain the same amount of whole grains as one slice of whole-grain bread. Featuring meats, flavorful veggies and delicious sauces, all wrapped in a crispy, whole-grain crust, they contain 16g or more of whole grains per serving as well as real cheese. At 260 calories or less, they contain only 7g of fat.

All varieties, which are wrapped in a crispy, whole grain crust, include: Turkey, Broccoli & Cheese (deli-style thin sliced turkey breast, broccoli and melted cheddar cheese); Turkey & Ham with Cheese (deli-style thin sliced roasted turkey and ham with cheese); Three Cheese & Broccoli (low fat mozzarella, cheddar and Romano cheeses blended with broccoli); Chicken, Broccoli & Cheddar (tender white meat chicken breast, combined with crisp broccoli and melted cheese); Ham & Cheese (ham layered with cheddar cheese); Meatballs & Mozzarella (meatballs smothered with a rich marinara sauce and melted mozzarella cheese); and Supreme Pizza (zesty sausage, pepperoni and green peppers in a marinara sauce smothered with mozzarella cheese).

"We're so pleased to announce that Lean Pockets brand is the only sandwich in the frozen food aisle to feature whole grains," says Marketing Manager Margaret Cate. "Lean Pockets Made with Whole Grain offers a smart and easy way for people to enjoy a healthier sandwich, straight from the microwave in just two minutes."
Suggested retail price is $2.46.

Journey for the senses

Boulder, Colo.-based Celestial Seasonings, a brand of The Hain Celestial Group, takes tea drinkers on a journey for the senses with Saphara, a new line of 100 percent natural whole leaf teas packaged in pyramid tea bags.

USDA Certified Organic and Fair Trade Certified, varieties include: Mango Ginger Decaf Green Tea, White Tea with Schizandra, Tropical Rooibos, Premier Estate Assam, Gen Mai Cha and Blackcurrant Hibiscus.

Saphara features full-leaf botanicals and real fruit pieces that enhance tea flavor, color and aroma. Its silken pyramid bags are specially designed to allow water to flow around and through the ingredients, revealing the depth and complexity of the unique flavors. The packaging is composed of 100 percent recycled paperboard, which includes 35 percent post-consumer material. All printing is done with 100 percent vegetable-based inks for full biodegradability, and the pyramid bags, strings, tags, overwrap and carton are all made from biodegradable materials to minimize impact on the environment.

"Celestial Seasonings has extraordinary equity and expertise in the tea category, so it made sense for us to meet the consumer demand for a premium, whole leaf tea," says David Ziegert, acting general manager. "We gathered the finest ingredients nature has to offer from around the world, and placed them in a high-quality silken pyramid tea bag made from biodegradable material for the ultimate tea drinking experience."
Suggested retail price is $6.99.

Glory Foods expands to new category

Glory Foods, Columbus, Ohio, introduces a new and unique line of Savory Accents Cooking Bases, available in three flavors: Turkey, Ham (both made with natural smoked flavors) and Sweet Honey Glaze.

Created from slow roasted premium cuts of meat, vegetables and ingredients such as peppers, onions, garlic and spices, the bases are available in the fresh produce refrigerated section of grocery stores, positioning them as the only product of its kind featured in the fresh produce area.

“Our goal is to put out seasoned Southern-style, flavorful, ready-to-eat foods,” says Jeff Hollenback, director of research and development. “When people cook greens from scratch, they start with ham hock or smoked meat, but what was missing out there was a stock with the base note flavor of ham. We added all the ingredients you normally add to greens safely right into the base. It took about seven months to develop the bases and a while to tweak them, and we ended up with Savory Accents Cooking Bases.”

The bases make it a snap to cook traditional seasoned and flavored Southern-style vegetables, especially greens. Cooks can add an extra, Southern-style flavor boost to many recipes that typically use bouillon, broths, soup bases or water.

“We are proud that on a serving-by-serving basis, there is less sodium. Focus groups said we did a good job, and it is more economical to use our base rather than making it from scratch,” adds Hollenback. “As our founder Bill Williams said, ‘We don’t want to make your Sunday greens; we want to make your Tuesday greens.’”
Suggested retail price is $5.99.

Ice cream float in a bottle

More than 110 years after the ice-cream float was first consumed, Plano, Texas-based Cadbury Schweppes Americas Beverages introduces A&W and Sunkist Floats to recreate all the rich, creamy, frothiness of a real ice cream float in a bottle.

Available in convenient 11.5-oz., vintage soda-shop-inspired glass bottles with twist-off tops, A&W and Sunkist Floats, the first-of-their-kind, deliver a real float experience without all of the fuss.

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