Best New Products of March 2008

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Patented technology infuses plant sterols into the chips. The company claims this makes Corazonas Heart-Healthy Potato Chips the first and only potato chip clinically proven to reduce low density lipoprotein (LDL) cholesterol, aka “bad cholesterol,” by up to 15 percent, truly. And with a classic potato chip taste and crunch, it’s almost impossible to believe these chips contain 40 percent less fat than regular chips and no trans fat.

Varieties, which can be found at select retailers and, include: Slightly Salted, Mediterranean Garlic & Herb, Italiano Four Cheese, Pacific Rim BBQ and Spicy Rio Habanero.

Suggested retail price for a 6-oz. package is $2.99.


Newman's Own comes full circle
Newman’s Own Inc.,
Westport, Conn., introduces two premium wines: Newman’s Own 2006 California Chardonnay and Newman’s Own 2006 California Cabernet Sauvignon.

It was only 25 years ago that Paul Newman bottled his first product — a salad dressing in old wine bottles with parchment labels. “We have come full circle,” says the actor and company founder. “We are back to wine bottles, but this time we are filling them with a wine that will complement my salad dressing and pasta sauce. Wine was the only thing missing at dinner time. Now the meal is complete.”

To realize his winemaking vision, Newman worked closely with the St. Helena, Calif.-based Rebel Wine Co., a collaboration of Three Thieves and Trinchero Family Estates, to create these new high-end California wines. Both are made from hand-selected grapes from some of California’s premier coastal vineyards. Like all other Newman’s Own products, profits and royalties after taxes are donated to educational and charitable purposes.

Suggested retail price is $16 per bottle.


A savory beer?
Cadbury Schweppes Americas Beverages,
Plano, Texas, and St. Louis-based Anheuser-Busch join forces to launch Budweiser & Clamato Chelada and Bud Light & Clamato Chelada. Chelada, incidentally, is a shortened form of the Spanish word michelada, which loosely translates to “my cold beer.

A couple of savory beers, Budweiser & Clamato Chelada and Bud Light & Clamato Chelada were developed with the Latino consumer in mind. Budweiser and Bud Light are the world's best-selling beers, and Clamato, a Cadbury-Schweppes brand, has been popular with Latinos, especially those of Mexican descent, since the clam-tomato juice combo was introduced in 1969.

"This is a recipe that combines cultures and flavors," says Ana Vitrano, Anheuser-Bush product manager.

"Budweiser, Bud Light and Clamato are all highly respected brands that, when combined, produce the authentic-tasting recipe many Latinos love. It's la combinacion perfecta!"

To best enjoy Budweiser & Clamato Chelada and Bud Light & Clamato Chelada, gently rotate the chilled can once before pouring. Then serve cold or pour over ice, into a traditional goblet-style glass and garnish with a slice of lime or celery stalk. Salting the rim of the glass or adding a dash of hot sauce to the beer allows adults to further customize the chelada. The beers pair well with traditional Latino dishes such as ceviche, chicken enchiladas and tamales.

"The combination of Clamato with Budweiser and Bud Light provides a refreshing beverage -- one that Clamato fans have been mixing themselves for ages," says Andrew Springate, vice president of marketing for Cadbury Schweppes. "This is a convenient way for consumers to enjoy the flavorful and authentic recipe they've come to crave."


Yoplait adds fiber
As people realize fiber's numerous health benefits including helping with weight management, they're seeking easy ways to fit it into their diets. The National Fiber Council reports 42 percent of Americans consume the most fiber during breakfast, followed closely by dinner (32 percent) and lunch (18 percent).
Minneapolis-based General Mills introduces Yoplait Fiber One, a creamy nonfat yogurt with 5g of fiber -- 20 percent of the RDV -- in each 4-oz. cup. It’s available in Strawberry, Vanilla, Peach and Key Lime Pie. Each cup has 80 calories, zero fat and is a good source of calcium and vitamins A and D.

"We are excited to introduce a new way to help consumers increase their daily fiber intake. No other yogurt packs as much of a fiber punch as Fiber One yogurt," says Mike Secor, Fiber One marketing manager. "With the introduction of Fiber One yogurt, consumers can get added nutritional benefits with the great taste and quality they expect from Yoplait."

Suggested retail price is $3.29 for a six-pack.


Whole Grain Pop-Tarts debut
Moms know the drill: Each trip to the grocery store results in a quest for fun foods her kids love, yet foods that she can feel good about serving. How can moms satisfy their kids without compromising her nutritional standards?
Kellogg Co., Battle Creek, Mich., rolls out Pop-Tarts Toaster Pastries with One Serving of Whole Grain.. Available in Strawberry and Brown Sugar Cinnamon, each serving of provides 16g of whole grains, 3g fiber and is fortified with six vitamins and minerals.

"As the original and leading toaster pastry, the Pop-Tarts brand recognizes the need to offer our consumers choices," says Jennifer Garrett, director, nutrition marketing. "Whether that’s no frosting, lower fat or enhancing nutritional value by adding whole grains and fiber, Pop-Tarts Toaster Pastries offer a broad range of flavors and ingredients to personalize for different consumer demands."

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