Store Brand Sales Increase By $5.4 Billion In 2008

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Sales of store brand products across the major U.S. retailing channels last year increased by $5.4 billion versus the prior year to reach a new all-time high of $74.2 billion. That’s according to Private Label Manufacturers Assn.’s 2008 Private Label Yearbook, which is compiled with data provided by The Nielsen Co.

The figures include supermarkets, drug chains and an estimate of the mass merchandiser channel. In supermarkets, private label gained 7.6 percent in dollar volume, three times the rate of national brands, which were up 2.6 percent. Store brand sales were $3.5 billion ahead of the prior year to a total of $49 billion. Private label dollar volume share moved to 17.1 percent (from 16.4 percent). Compared to five years ago, annual sales of private label products in supermarkets are up $5.8 billion, an increase of 13.3 percent.

In drug chains, private label increased 8.2 percent in dollar volume, more than twice that of national brands (which were up 3.6 percent), and advanced to 12.2 percent (from 11.7 percent) in dollar volume share. Private label brought in a total of $4.9 billion, an increase of $400 million over the prior year. Compared to five years ago, annual sales of private label in drug chains have expanded by $1.2 billion, an increase of 32.9 percent.

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