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SoBe enters water category with ‘thriller’ flavors

FoodProcessing.com

Keywords: SoBe Life, flavored water, low-calorie, antioxidant, herbal ingredients and new-age beverage

During the past Super Bowl, Supermodel Naomi Campbell and a cast of SoBe lizards danced through Michael Jackson’s song "Thriller” on its 25th anniversary. It was PepsiCo Inc.’s way of introducing America to  SoBe Life Water  in five flavors.

Featuring distinctive, bold packaging, each low-calorie flavor -- Blackberry Grape, Pomegranate Cherry, Orange Tangerine, Strawberry Kiwi, and Passionfruit Citrus -- are infused with antioxidant vitamins C and E, essential B vitamins and healthy herbal ingredients.

PepsiCo's SoBe Life Water plays in the red-hot enhanced water category, and it is one of the brands often credited with launching the new-age beverage category in the 1990s.