Best New Products of April 2008

The top new food products of April 2008

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Goji berries (Lycium Barbarum L.) have been a secret of Chinese and Tibetan medicine for centuries, and are revered for properties believed to be associated with vitality and longevity. Loaded with nutrients, Himalania’s all-natural Goji berries contain no added sweeteners, no artificial ingredients and are rich in high-potency antioxidant Vitamin C, beta carotene, B vitamins, amino acids, potassium, protein, and polysaccharides.

“Developing a Wasabi coating that lived up to our standards was truly a challenge in a snack food industry so often dominated by artificial colors, flavors and preservatives, but we’re proud of the accomplishment this product represents,” says CEO Thierry Ollivier. “This product is a wonderful complement to the sweeter treats in the Himalania covered Goji berry line, which includes dark chocolate, milk chocolate and yogurt.”

Suggested retail price is $5.99, and are available exclusively at Whole Foods Markets.

Whee! you don’t have to share

Ideal for times when a little bit of the best is just what you are looking for, Haagen-Dazs, a brand of Oakland-based Dreyers Grand Ice Cream Inc., rolls out Haagen-Dazs Snack Size Ice Cream Bars, the same thick, rich mouth watering ice cream bars you love - now available in a convenient 1.85-oz. size containing only 190 calories and you don’t have to share.

Flavors include Coffee & Almond Crunch and Vanilla & Almonds for a suggested retail price of $4.19 for a box of four bars.

Available mid-April, suggested retail price is $1.49.

Little Debbie 100-calorie snacks

Little Debbie, a brand of Collegedale, Tenn.-based McKee Foods, introduces two chocolaty ways to indulge without all the calories: 100-calorie Nutty Bar Singles and 100-calorie Triple Fudge Brownies

They're great for keeping in-line when that family road trip calls for snacks or when the after-school munchies attack for Mom, too.

Little Debbie Triple Fudge Brownies are individually-wrapped brownie squares topped with fudge icing and a stripe. Little Debbie Nutty Bar Singles are also individually-wrapped and each is comprised of three wafers sandwiches around two layers of peanut butter cream enrobed in a chocolaty coating.

Suggested retail price for a box of 12 is $1.59.

Tasmanian Devil hits U.S. shores

If Kakadu, Tasmania and the Barrier Reef seem foreign -- they won’t be for long if chef, author and cooking show host Vic Cherikoff has anything to do with it. These Australian destinations provided the inspiration for Vic Cherikoff DownUnder, a new brand of all natural, Australian made culinary sauces developed specifically for the U.S. discovery consumer and the status cook.

These sauces, which feature indigenous ingredients of the Australian outback are available in the following flavors:

  • Kakadu Wild Fire Pepper Sauce: Earthy, Tangy and Fruity
  • Tasmanian Devil Wing Sauce: Zesty, Spicy and Sweet
  • Barrier Reef Lemon, Lime and Chili Sauce: Aromatic, Citrus and Spicy.

“There are so many wonderful flavors indigenous to Australia yet to be discovered in the U.S.,” says Cherikoff. “I hope my line of sauces will provide the inspiration for the U.S. home cook to go on an exciting new flavor journey”

The Cherikoff line is marketed in the U.S. by Los Angeles-based Essentially OZ Marketing. Visit or call 310-545-8680.

Fun frozen treat

Pennsauken, N.J.-based J&J Snack Foods introduces IceeBits, a new product line of frozen pellets that is sure to please kids of all ages.
Unlike other competitive frozen pellet products, IceeBits do not require special handling and can be shipped at 0-degrees along with other frozen products.

Sold in 5 fl. oz. cups, the kid-friendly flavors include Cotton Candy, Cherry Burst, Blue Raspberry and Cherry Cola.

Gluten free, fat free and Kosher Certified, each cup is coded and ready for individual sale. In addition, each case is coded for Cash-n-Carry sales. Call 888-JJ-SNACK, ext 750 or visit for additional details.

Mexican-inspired line of fresh meats debuts

More consumers on this side of the border are demanding the authentic, bold flavors that are an important part of Mexican culture and tradition. In fact, nearly 1 in 4 homes will prepare a Mexican entree for dinner this week, according to NPD 2007 Eating Trends.

Austin, Minn.-based Hormel is looking to create a destination within the fresh meat section that emotionally resonates with lovers of Mexican food, so it launched Carnicería Hormel, a Mexican-inspired line of fresh meats that contains both slow-cook and quick-cook favorites.

Committed to respecting traditional Mexican cooking methods, Carnicería Hormel makes it easy to prepare flavorful meals with authentic ingredients, while allowing for easy preparation and customization.
Carnicería products include both pre-marinated meats that are slow-cooked as well as options that are ready in minutes.

They include three Quick-cook varieties:

  • Carne al Pastor, a traditional Adobo marinade with pre-diced pork
  • Carne Adobadas, aquick-cook pork steaks marinated in a flavorful Adobo blend (dried chiles, spices, herbs and a dash of vinegar)
  • Carne Asada, defined as “grilled meat,” and one of Mexico’s most popular recipes, consists of thin cuts of beef steak lightly marinated with salt, pepper and citrus

Slow-cook varieties include:

  • Barbacoa Mexican-style barbecue, combining beef with citrus, mild chiles and traditional seasonings
  • Chicken Tinga chicken, tomatoes, onions, select spices and chipotle peppers
  • Carnitas slow-cooked pork, salt, pepper, garlic and orange juice.

Suggested retail price is $4.99 per pound.


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