Best New Products of May 2008

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South Beach now a lifestyle, not a diet


Each New Year, consumers traditionally make a list of diet and weight loss resolutions. However, more than 60 percent of Americans feel frustration when dieting, according to a survey of 1,012 adults by Kraft South Beach Living, Northfield, Ill. Additionally, 77 percent say they make sacrifices in their life in an effort to stick to their diet, such as spending less time with friends and family. To help consumers eat healthier and manage their weight, Kraft Foods’ South Beach Living foods, formally South Beach Diet foods, rolls out 13 new menu options (still based on the principles of the South Beach Diet). They include three South Beach Living Frozen Entrees: Meatloaf with Gravy, Roasted Turkey and Chicken Santa Fe Style Rice & Beans – all with 340 calories or less, 15g of protein and 3g of fiber per serving.

Also new are South Beach Living Tide Me Over drink mixes in two flavors: Natural Strawberry Banana and Natural Tropical Breeze. Sugar free and low in sodium, they contain 30 calories, 5g of fiber and 3g of protein per serving.

Portion-controlled and low in sodium, South Beach Living Snack Packs come in two varieties, Dark Chocolate Covered Soynuts and Energy Mix, and contain at least 3g of protein and 160 calories or less per serving.

South Beach Living Cereals in Vanilla Almond Crunch and Strawberry Harvest Crunch flavors, contain 31g of whole grain per serving, at least nine essential vitamins and minerals, 7g of protein and 8g of fiber. They also have zero trans fat, saturated fat and cholesterol.

Rounding out the rollout are South Beach Living Granola Clusters, made with dried fruit, oats and almonds. They contain 6g of fiber and 6g of protein per serving, and are available in two varieties: Mixed Berry and Cherry Almond.

“We expect the name change to South Beach Living and the introduction of these innovative new products will help people adopt lifelong healthy eating habits and help the brand continue on its growth trajectory,” says Ryan Clark, director of marketing for South Beach Living foods.


Don’t let these beans fall through the grill

Knoxville, Tenn.-based Bush Brothers introduces Bush’s Best Grillin’ Beans, a line of slow-cooked beans seasoned to complement foods on the barbecue grill.

Available in four varieties - Steakhouse Recipe, Smokehouse Tradition, Bourbon & Brown Sugar and Southern Pit Barbecue – they are flavorful and satisfying. Duke will no doubt try to get the recipes and sell them on e-Bay, so Jay Bush better watch out.

"There are about 12.5 billion grilled meals per year and we were missing that opportunity,” says Scott Daniel, senior brand manager for baked beans.

"Baked beans are great for hot dogs and hamburgers," according to Bush’s new TV commercial, "but new Bush's Grillin' Beans are made to complement grilled meats such as chicken, steaks and chops."

Suggested retail price is $1.89.


Dressings filled with fruits and veggies

Unilever USA, Englewood Cliffs, N.J., is on a mission to inspire great salad creations with the launch of Wish-Bone Bountifuls, four healthful, rich-tasting vinaigrette dressings filled with luscious pieces of real fruits and vegetables.

Packaged in 9.5-oz. bottles, Bountifuls contain less than one gram of fat and less than 35 calories per two-tablespoon serving. Flavors include: Hearty Italian (filled with pieces of sweet onions, red and green bell peppers and carrots); Tuscan Romano Basil (made with aged Romano cheese, tomatoes and basil); Simply Santa Fe (a subtly spicy southwestern-inspired vinaigrette brimming with corn, red peppers, tomatoes and cilantro); and Berry Delight (sweet and tangy with bits of blueberries, raspberries and strawberries), perfect for a vegetable or fruit salad.

"The dressing is usually the finishing touch to a salad," says Dana Emery, marketing director, Wish-Bone dressings. "Wish-Bone Bountifuls dressings challenge that notion by inspiring you to build your salad around the key ingredient -- the dressing."

Suggested retail price is $2.79.


Keeping Pace in the salsa category

After celebrating the 60th anniversary of Pace picante sauce in 2007, it seemed only fitting that Camden, N.J.-based Campbell Soup Co. should launch a new campaign for the brand in 2008 that promotes both its picante and salsa products. "Pace. Made Right Since 1947,” the tagline, celebrates the authentic craftsmanship that has been the hallmark of how Pace salsas have been made since they were first formulated by David Pace over 60 years ago in San Antonio, Texas.

Americans consume nearly 170 million pounds of Pace salsas each year and one-quarter of U.S. households have a bottle of Pace picante sauce or chunky salsa in their homes. Pace picante sauce and chunky salsa continue to be produced in Texas and remain the best selling brand in the Mexican sauce category.

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