Best New Products of May 2008

Share Print Related RSS
South Beach now a lifestyle, not a diet


Each New Year, consumers traditionally make a list of diet and weight loss resolutions. However, more than 60 percent of Americans feel frustration when dieting, according to a survey of 1,012 adults by Kraft South Beach Living, Northfield, Ill. Additionally, 77 percent say they make sacrifices in their life in an effort to stick to their diet, such as spending less time with friends and family. To help consumers eat healthier and manage their weight, Kraft Foods’ South Beach Living foods, formally South Beach Diet foods, rolls out 13 new menu options (still based on the principles of the South Beach Diet). They include three South Beach Living Frozen Entrees: Meatloaf with Gravy, Roasted Turkey and Chicken Santa Fe Style Rice & Beans – all with 340 calories or less, 15g of protein and 3g of fiber per serving.

Also new are South Beach Living Tide Me Over drink mixes in two flavors: Natural Strawberry Banana and Natural Tropical Breeze. Sugar free and low in sodium, they contain 30 calories, 5g of fiber and 3g of protein per serving.

Portion-controlled and low in sodium, South Beach Living Snack Packs come in two varieties, Dark Chocolate Covered Soynuts and Energy Mix, and contain at least 3g of protein and 160 calories or less per serving.

South Beach Living Cereals in Vanilla Almond Crunch and Strawberry Harvest Crunch flavors, contain 31g of whole grain per serving, at least nine essential vitamins and minerals, 7g of protein and 8g of fiber. They also have zero trans fat, saturated fat and cholesterol.

Rounding out the rollout are South Beach Living Granola Clusters, made with dried fruit, oats and almonds. They contain 6g of fiber and 6g of protein per serving, and are available in two varieties: Mixed Berry and Cherry Almond.

“We expect the name change to South Beach Living and the introduction of these innovative new products will help people adopt lifelong healthy eating habits and help the brand continue on its growth trajectory,” says Ryan Clark, director of marketing for South Beach Living foods.


Don’t let these beans fall through the grill

Knoxville, Tenn.-based Bush Brothers introduces Bush’s Best Grillin’ Beans, a line of slow-cooked beans seasoned to complement foods on the barbecue grill.

Available in four varieties - Steakhouse Recipe, Smokehouse Tradition, Bourbon & Brown Sugar and Southern Pit Barbecue – they are flavorful and satisfying. Duke will no doubt try to get the recipes and sell them on e-Bay, so Jay Bush better watch out.

"There are about 12.5 billion grilled meals per year and we were missing that opportunity,” says Scott Daniel, senior brand manager for baked beans.

"Baked beans are great for hot dogs and hamburgers," according to Bush’s new TV commercial, "but new Bush's Grillin' Beans are made to complement grilled meats such as chicken, steaks and chops."

Suggested retail price is $1.89.


Dressings filled with fruits and veggies

Unilever USA, Englewood Cliffs, N.J., is on a mission to inspire great salad creations with the launch of Wish-Bone Bountifuls, four healthful, rich-tasting vinaigrette dressings filled with luscious pieces of real fruits and vegetables.

Packaged in 9.5-oz. bottles, Bountifuls contain less than one gram of fat and less than 35 calories per two-tablespoon serving. Flavors include: Hearty Italian (filled with pieces of sweet onions, red and green bell peppers and carrots); Tuscan Romano Basil (made with aged Romano cheese, tomatoes and basil); Simply Santa Fe (a subtly spicy southwestern-inspired vinaigrette brimming with corn, red peppers, tomatoes and cilantro); and Berry Delight (sweet and tangy with bits of blueberries, raspberries and strawberries), perfect for a vegetable or fruit salad.

"The dressing is usually the finishing touch to a salad," says Dana Emery, marketing director, Wish-Bone dressings. "Wish-Bone Bountifuls dressings challenge that notion by inspiring you to build your salad around the key ingredient -- the dressing."

Suggested retail price is $2.79.


Keeping Pace in the salsa category

After celebrating the 60th anniversary of Pace picante sauce in 2007, it seemed only fitting that Camden, N.J.-based Campbell Soup Co. should launch a new campaign for the brand in 2008 that promotes both its picante and salsa products. "Pace. Made Right Since 1947,” the tagline, celebrates the authentic craftsmanship that has been the hallmark of how Pace salsas have been made since they were first formulated by David Pace over 60 years ago in San Antonio, Texas.

Americans consume nearly 170 million pounds of Pace salsas each year and one-quarter of U.S. households have a bottle of Pace picante sauce or chunky salsa in their homes. Pace picante sauce and chunky salsa continue to be produced in Texas and remain the best selling brand in the Mexican sauce category.

Campbell also launches a new line of five Pace specialty salsas. They include: Tequila Lime Salsa (containing real tequila from blue agave); Triple Pepper Salsa (featuring blazing green chili serrano and guajillo peppers); Salsa Verde (with hand-picked jalapenos and tomatillos); Pico De Gallo (with fresh jalapenos and onions); and Mexican Four Cheese salsa con queso (made with Monterey Jack, Cheddar, Asadero and queso blanco cheeses).

"Most of the advertising in the salsa category focuses on dipping occasions and social settings," says Greg Dolan, senior brand manager, Pace salsa. "But, we heard from our consumers that salsa isn't just for dipping. It has much broader usage and plays a larger role in their lives.”

Suggested retail price for a 16-oz. bottle is $3.29.


Pringles turn to Stix
 
Cincinnati-based Procter & Gamble Co. launches Pringles Stix, all-crispy, all-crunchy, baked-wheat cracker sticks in four snacking flavors, including Crunchy Wheat, Vanilla, Honey Butter and Pizza.

Baked, not fried, and portion-controlled, Pringle Stix contain only 90 calories per pack and have zero grams trans fat. Each flavor comes in a box of 10 individually wrapped packs of 0.68 oz. each.

"Procter & Gamble is excited to deliver a great-tasting baked-wheat Pringles product to consumers nationwide," says Bryan Hamilton, Pringles North America brand manager. "People really do enjoy a convenient, portion-controlled snack that comes in a variety of great tasting flavors."

Suggested retail price is $3.49.


Fiber, caffeine added to Aquafina waters

Consumers are looking for great-tasting beverages that multi-task, and they're seeking more functionality from their enhanced waters. PepsiCo Inc., Purchase, N.Y., answers that challenge with the introduction of four reformulated versions of its Aquafina Alive Nutrient Enhanced Water Beverage, including a new option with 10 percent of the daily recommended value (DV) of fiber.

Aquafina Alive, a line extension of the nation's leading water brand, adds more functionality to PepsiCo's leading hydration portfolio. The new products pair ingredients such as caffeine, electrolytes, antioxidants, fiber and vitamins with great-tasting water.
Varieties include: Satisfy (10-calorie Peach Mango, with 10 percent DV of fiber); Protect (calorie-free Berry Pomegranate, with 10 percent DV of vitamins E and C); Energize (calorie-free Orange Lime, with caffeine and 10 percent DV of vitamin B); and Hydrate (calorie-free Lemon, with electrolytes, sodium and potassium).

“These beverages build on Aquafina's heritage, adding the relevant benefits of nutrients and delicious flavors -- delivering the multi-tasking enhanced water consumers seek," says Ahad Afridi, vice president, Aquafina.


Pepperidge Farm’s indulgent offerings

Norwalk, Conn.- based Pepperidge Farm, adds White & Milk Chocolate to both its Chunk and Soft Baked cookie lines.

Both cookie varieties, Crispy White & Milk Chocolate Chunk and Soft Baked White & Milk Chocolate Chunk, feature the winning combination of luxuriously rich chocolate cookies bursting with sweet white and milk chocolate chunks. Both varieties are meant to be eaten right from the bag or warmed for a melt-in-your-mouth experience.

"Pepperidge Farm is thrilled to be adding a new flavor to our Chunk and Soft Baked cookie lines," says Brian Immel, adult snacks business director. “The combination of white and milk chocolate in a chocolate cookie is an unexpected twist on a traditional favorite. And with both a crispy and soft baked option, we’re appealing to more consumers that are seeking a truly indulgent experience.”

Suggested retail price is $3.19.


V8 V-Fusion takes an exotic twist

Camden, N.J.-based Campbell Soup Co. rolls out V8 V-Fusion Acai Mixed Berry juice, a 100 percent juice blend with an exotic twist, which provides a full serving of vegetables and a full serving of fruit plus essential antioxidant vitamins A, C and E in each 8-oz. glass. It is the seventh flavor in the V8 V-Fusion line.

An Impulse Group online survey of 1,068 women, commissioned by Campbell, found nine out of 10 U.S. adults aren't meeting the daily recommended intake for vegetables and fruit. The top barrier to vegetable consumption is taste. Some 60 percent of Americans said if vegetables tasted better, they would likely eat more each day.

"The makers of V8 100 percent vegetable juice have been committed to providing convenient ways to increase vegetable consumption for 75 years," says Brand Manager Sophia Arsenlis. "From our original V8 100 percent vegetable juice to our innovative V8 V-Fusion line of vegetable and fruit juice blends, we continue to provide more and more great tasting ways to help people meet their daily vegetable requirement."

Suggested retail price ranges from $1.69 to $3.99, depending on the size.


Portion control for your canine pal
 
Seattle-based Blue Dog Bakery launches Blue Dog Bakery 100 Calorie Packs – Peanut Butter, unique packs which offer a convenient way for dog lovers to have treats on hand for their canine companions whenever they are on the go. Like 100-calorie snack packs designed for people, Blue Dog’s 100-calorie packs are portion controlled and perfect for dogs watching their weight.

With an estimated 17 million overweight or obese dogs across the nation, it is more important than ever for treats to be low-fat, natural and made with premium ingredients so that they can be easily digested and keep dog obesity in check.

Each 100 Calorie Pack contains 10 Doggie Paw treats. Each treat is only 10 calories with 0.2g fat. They are crunchy peanut butter flavored medallions made with quality bakery ingredients. Each all-natural treat is the size of a quarter and displays a cute dog paw imprint. In addition to being easy to digest, they also help maintain strong teeth and fresh breath.

"Convenience is key for portion control," says Margot Kenly, Blue Dog Bakery's founder. "Our new 100 Calorie Packs make it easy to ensure that dogs watching their weight stay within their daily calorie count.”

Available at Wal-Mart and www.bluedogbakery.com, suggested retail price for a 7.05-oz. box of eight 100 Calorie Packs is $4.59.


A bit of ice cream heaven

Fairfield, Calif.-based Jelly Belly Candy Co. rolls out five flavors of Jelly Belly Cold Stone Creamery Ice Cream Parlor Mix inspired by Cold Stone Creamery Signature Creation ice cream flavors. The licensing deal marks the latest move by the inspired candy makers at Jelly Belly to bring jelly bean aficionados more surprising and delicious flavors.

Each jelly bean has tasteful complexity with highlights at just the right proportion to achieve a little bit of ice cream heaven – creamy with multiple flavor notes.

Flavors include Mint Mint Chocolate Chocolate Chip, Chocolate Devotion, Our Strawberry Blonde, Apple Pie A La Cold Stone and Birthday Cake Remix.

Cold Stone Creamery Jelly Belly beans are available in the five-flavor mix in 10-lb. bulk cases and in 3.1-oz. bags, 6.5-oz. bags and in 8.5-oz. tie-top bags.


Vitamin-enriched extra virgin olive oil

Scarsdale, N.Y.-based Italica Imports introduces Italica Plus Extra Virgin Olive Oil from Spain, enriched with fat-soluble vitamins A, D and E, making it a rich source of antioxidants.

While all olive oil promotes better health, Italica Plus delivers even greater nutritional benefits with three vital vitamins. Supportive research shows that vitamin A promotes healthy surface linings of the eyes and the respiratory, intestinal and urinary tracts. Vitamin D is associated with healthy bones and regulates the absorption of calcium and phosphorus. And vitamin E acts to protect cells against the effects of free radicals, which can damage cells and may be a factor in the development of cancer and heart disease.

Olive oil, often regarded as a perfect food, is free of trans-fats, great for the heart, and excellent for the digestive system. Scientific evidence suggests that eating about 2 tablespoons (23 grams) daily may reduce the risk of coronary heart disease due to the monounsaturated fat.

"Italica Plus Extra Virgin Olive Oil is one the finest cold-pressed virgin olive oils on the market, and today you can use it knowing it's enriched with even more vitamins and health benefits,” says Lucy Landesman, president of Italica Imports. “Make your favorite sauces, salad dressings, marinades and other recipes even healthier for you and your family."


Arnold adds 8-17g of whole grain

Horsham, Pa.-based Arnold Foods Co. Inc., the bakers of Brownberry, takes natural goodness to a new level with five premium Arnold Natural breads. These 100 percent all-natural breads carry forward the Brownberry quality consumers trust in completely updated varieties now under the Arnold brand name.

Varieties include Natural 100 percent Whole Wheat, Natural Soft Wheat, Natural Wheat, Natural Health Nut and Natural Flax & Fiber. Each variety provides 8-17 grams of whole grains per serving, making it that much easier to meet the recommended Dietary Guidelines of at least 48 grams of whole grains per day.

Arnold Natural Breads provide 8-17 grams of whole grains per serving and contain no high fructose corn syrup (which was replaced with natural brown sugar, honey and molasses), no trans fats and no artificial flavors, colors or preservatives. In addition, each slice of Arnold Natural Breads provides a good source of whole grains, dietary fiber, calcium, vitamin D and folic acid. They are less than 100 calories per slice and cholesterol-free.

“Other natural breads can be too hard or too bitter. Our expert bakers have worked hard to ensure our customers don’t have to trade off taste and texture for health,” says Jennifer Hartley, business director of bread innovation at parent company George Weston Bakeries. “



Foodservice

 

Capturing the essence of rose water

Waukegan, Ill. Nielsen-Massey Vanillas  introduces Rose Water to its line of premium flavors for foodservice, industrial and retail use.

Rose Water captures the essence of fresh rose blossoms through steam distillation. Using only the purest of rose petals, the delicate essential oils are extracted from the petals. Use this delicate floral flavor in Middle Eastern, Indian and Greek dishes such as baklava and rice pudding, and to infuse spring into French pastry glazes and creams. Rose Water pairs wonderfully with vanilla, cream, chocolate, rice and mild cheeses, enhancing many recipes.

In addition to adding a new dimension to favorite recipes, Rose Water is known for its therapeutic qualities, and is used in many cleansers, skin care lines and aromatherapy products. Rose Water has also been found to soothe and relax babies.

Rose Water is available in 2-oz. and 4-oz. bottles for retail sale and 18-oz. and gallon sizes for foodservice and industrial use. www.nielsenmassey.com.

Share Print Reprints Permissions

What are your comments?

You cannot post comments until you have logged in. Login Here.

Comments

No one has commented on this page yet.

RSS feed for comments on this page | RSS feed for all comments