Best New Products of May 2008

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Campbell also launches a new line of five Pace specialty salsas. They include: Tequila Lime Salsa (containing real tequila from blue agave); Triple Pepper Salsa (featuring blazing green chili serrano and guajillo peppers); Salsa Verde (with hand-picked jalapenos and tomatillos); Pico De Gallo (with fresh jalapenos and onions); and Mexican Four Cheese salsa con queso (made with Monterey Jack, Cheddar, Asadero and queso blanco cheeses).

"Most of the advertising in the salsa category focuses on dipping occasions and social settings," says Greg Dolan, senior brand manager, Pace salsa. "But, we heard from our consumers that salsa isn't just for dipping. It has much broader usage and plays a larger role in their lives.”

Suggested retail price for a 16-oz. bottle is $3.29.

Pringles turn to Stix
Cincinnati-based Procter & Gamble Co. launches Pringles Stix, all-crispy, all-crunchy, baked-wheat cracker sticks in four snacking flavors, including Crunchy Wheat, Vanilla, Honey Butter and Pizza.

Baked, not fried, and portion-controlled, Pringle Stix contain only 90 calories per pack and have zero grams trans fat. Each flavor comes in a box of 10 individually wrapped packs of 0.68 oz. each.

"Procter & Gamble is excited to deliver a great-tasting baked-wheat Pringles product to consumers nationwide," says Bryan Hamilton, Pringles North America brand manager. "People really do enjoy a convenient, portion-controlled snack that comes in a variety of great tasting flavors."

Suggested retail price is $3.49.

Fiber, caffeine added to Aquafina waters

Consumers are looking for great-tasting beverages that multi-task, and they're seeking more functionality from their enhanced waters. PepsiCo Inc., Purchase, N.Y., answers that challenge with the introduction of four reformulated versions of its Aquafina Alive Nutrient Enhanced Water Beverage, including a new option with 10 percent of the daily recommended value (DV) of fiber.

Aquafina Alive, a line extension of the nation's leading water brand, adds more functionality to PepsiCo's leading hydration portfolio. The new products pair ingredients such as caffeine, electrolytes, antioxidants, fiber and vitamins with great-tasting water.
Varieties include: Satisfy (10-calorie Peach Mango, with 10 percent DV of fiber); Protect (calorie-free Berry Pomegranate, with 10 percent DV of vitamins E and C); Energize (calorie-free Orange Lime, with caffeine and 10 percent DV of vitamin B); and Hydrate (calorie-free Lemon, with electrolytes, sodium and potassium).

“These beverages build on Aquafina's heritage, adding the relevant benefits of nutrients and delicious flavors -- delivering the multi-tasking enhanced water consumers seek," says Ahad Afridi, vice president, Aquafina.

Pepperidge Farm’s indulgent offerings

Norwalk, Conn.- based Pepperidge Farm, adds White & Milk Chocolate to both its Chunk and Soft Baked cookie lines.

Both cookie varieties, Crispy White & Milk Chocolate Chunk and Soft Baked White & Milk Chocolate Chunk, feature the winning combination of luxuriously rich chocolate cookies bursting with sweet white and milk chocolate chunks. Both varieties are meant to be eaten right from the bag or warmed for a melt-in-your-mouth experience.

"Pepperidge Farm is thrilled to be adding a new flavor to our Chunk and Soft Baked cookie lines," says Brian Immel, adult snacks business director. “The combination of white and milk chocolate in a chocolate cookie is an unexpected twist on a traditional favorite. And with both a crispy and soft baked option, we’re appealing to more consumers that are seeking a truly indulgent experience.”

Suggested retail price is $3.19.

V8 V-Fusion takes an exotic twist

Camden, N.J.-based Campbell Soup Co. rolls out V8 V-Fusion Acai Mixed Berry juice, a 100 percent juice blend with an exotic twist, which provides a full serving of vegetables and a full serving of fruit plus essential antioxidant vitamins A, C and E in each 8-oz. glass. It is the seventh flavor in the V8 V-Fusion line.

An Impulse Group online survey of 1,068 women, commissioned by Campbell, found nine out of 10 U.S. adults aren't meeting the daily recommended intake for vegetables and fruit. The top barrier to vegetable consumption is taste. Some 60 percent of Americans said if vegetables tasted better, they would likely eat more each day.

"The makers of V8 100 percent vegetable juice have been committed to providing convenient ways to increase vegetable consumption for 75 years," says Brand Manager Sophia Arsenlis. "From our original V8 100 percent vegetable juice to our innovative V8 V-Fusion line of vegetable and fruit juice blends, we continue to provide more and more great tasting ways to help people meet their daily vegetable requirement."

Suggested retail price ranges from $1.69 to $3.99, depending on the size.

Portion control for your canine pal
Seattle-based Blue Dog Bakery launches Blue Dog Bakery 100 Calorie Packs – Peanut Butter, unique packs which offer a convenient way for dog lovers to have treats on hand for their canine companions whenever they are on the go. Like 100-calorie snack packs designed for people, Blue Dog’s 100-calorie packs are portion controlled and perfect for dogs watching their weight.

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