2008 FMI Show in Vegas Draws Few Large Food Companies

The first show outside of Chicago in 26 years draws few big food companies.

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Click here to download FMI 08 Presentations

The first Food Marketing Institute FMI Show held outside of Chicago since 1982 certainly was a different FMI Show. The city was Las Vegas, the venue was the Mandalay Bay Convention Center (not the Las Vegas Convention Center), and 11 of the top 15 food processors were missing.

The changes were inevitable, FMI officials and some of the processors in attendance admitted privately. “Chicago’s great,” said one exhibitor, “but going to the same town for 26 years gets old.”

Others criticized McCormick Place management and its labor unions. Another said big companies had painted themselves into a corner with ever-larger exhibits. “They were getting too expensive, but companies feel exhibiting with a smaller booth than you had last year sends a negative signal to people. It’s better to not show up than to show up small.”

 

Eleven of the 15 largest food processors were missing from this year’s FMI Show, but attendance was 17,543.

Among the companies exhibiting were Kraft Foods, Nestle USA, Anheuser-Busch, Coca-Cola and Campbell Soup. Among those missing were Tyson, Pepsico, General Mills, ConAgra, Kellogg and Unilever.

New products galore
As a clean slate, FMI 08 provided a great venue for Kraft to launch 90 – that’s right, 90 -- new products (although not all were on display). Just a taste includes DiGiorno and California Pizza Kitchen For One, great single-serve microwavable pizzas; DiGiorno Ultimate Focaccia Pizza, which features Italian herbs, cheeses and olive oil mixed into a light focaccia crust and topped with classic toppings; and Nilla Cakesters Soft Snack Cakes, building on the momentum of Oreo Cakesters with a vanilla variety. They also put Cool-Whip in an aerosol can.

 

A visitor to the Glory Foods booth learns of the company’s savory canned, frozen and fresh Southern-style foods.

A visitor could drink lime cactus, Tuscan orange grapefruit, pomegranate raspberry, blueberry, goji berry and acai – and that was just in the Anheuser-Busch booth. Not to mention the new Bud Lights in lime and Clamato. A-B also was promoting a distribution-only agreement with Borba Skin Balance Water. There are four nutraceutical-based varieties in the line: Age Defying (acai), Clarifying (pomegranate), Replenishing (lychee) and Firming (guanabana). While marketed by the Woodland Hills, Calif., company, the product samples were manufactured by Sparta, Wis.-based Century Foods, now a Hormel unit.

In addition to the big-name companies, the new FMI Show afforded a good portion of the spotlight to some smaller companies. Alamance Foods, a Burlington, N.C., maker of freezer pops, had one of the biggest and most centrally located exhibits.

Mayberry’s Finest has been three years in the making, but the brand finally launched earlier this year by Choice Food of America, Nashville, Tenn. Based on baby boomer nostalgia for the 1960-70s TV show, it focuses on down-home comfort foods that might have been in Aunt Bea’s pantry: cans of black-eyed peas, chicken and dumplings or sausage gravy; baking mixes for cornbread muffins, hushpuppies and peach cobbler. “The brand is 48 years old, and the show has never really been off the air,” points out Phillip Connelly, Choice Food president. So far, distribution is just in seven mid-South states.

 

Campbell is leveraging the equity in its V8 brand to replace the Select Gold Label line of soups, while retaining the aseptic box packaging.

Some of our other favorite new products included:

  • Campbell Soup Co. Camden, N.J., debuted a new line of Campbell’s Select Harvest soups. Available in both cans and microwave bowls, each variety has been formulated to deliver great taste with 480mg of sodium per serving.
  • Nestle’s Stouffer’s brand rolled out Easy Express Family Size meals to feed the whole kit and caboodle at home. Preservative-free, the home-assembly meals are ready in only 18 minutes. There are 130 varieties including Fettuccini Alfredo, Spaghetti with Meat Sauce, Lasagna and Baked Chicken Breast.
  • McCormick, Hunt Valley, Md., allows you to use a restaurant-style technique to get a crunchy texture to chicken, fish or pork with McCormick Crusting Blends, made with panko breadcrumbs and specially formulated herb and spice blends. Varieties include French Onion, Pepper and Herb, Italian Herb & Cheese, and Garlic, Lemon & Rosemary. McCormick’s Thai Kitchen brand showed four new 10-minute Curry Simmer Sauces in authentic Asian flavors: Red Curry, Green Curry, Yellow Curry and Panang Curry.
  • Ruiz Foods, Dinuba, Calif., goes to the frozen desserts case for the first time with the debut of El Monterey Cheesecake Bites. They wrap creamy cheesecake and either raspberry or caramel topping in an oven-baked flour tortilla, dip the batter and lightly fry it. Voila, a scrumptious hand-held delight.
  • Eggland’s Best Inc., Jeffersonville, Pa., rolled out a six-pack of refrigerated Hard-Cooked, Peeled Eggs, perfectly cooked and ready to eat. They last seven days after the package’s opening.

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