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Chex adds new variety

By Diane Toops, News and Trends Editor

FoodProcessing.com

Minneapolis-based General Mills introduces Strawberry Chex, a combination of crisp, oven-toasted rice and corn squares coated with a touch of berry sweetness. One ¾-cup serving offers at least 8g of whole grain and has 12 essential vitamins and minerals, such as vitamins A, C and D, as well as zinc, calcium and iron. Naturally cholesterol-free, Strawberry Chex cereal contains just 8g of sugar.

With Strawberry Chex cereal at the breakfast table, families can enjoy great taste without compromising nutrition,” says Rohan Thakur, brand manager. “Cereal lovers can satisfy their craving for something crunchy and lightly sweet while feeling good about the vitamins and minerals in every bowl. And, Strawberry Chex is offered at a great value to fit within the family budget.”

Suggested retail price is $2.99.