Engobi Chip Offers Rush of Caffiene

By Diane Toops, News and Trends Editor

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Crunch lovers, brace yourselves as Rudolph Foods Co. Inc., New York, launches Engobi, the love child of caffeine and snack chips, the market's first caffeine-infused munchie.

Engobi -- code for Energy Go Bites -- is available in two perky flavors: Cinnamon Surge and Lemon Lift.

According to the chip's maker, a 1.5-oz., single-serving bag contains approximately 140mg of caffeine, roughly the same as a cup of brewed coffee and significantly more than the market's leading energy drinks.

"Engobi rockets the act of snacking to an exciting new level," says Mark Singleton, vice-president of sales. "Every sweet, delicious chip is infused with not just energy, but with fantastic flavor! The downside is that America's couch potatoes just earned a place on the endangered species list."
Suggested price is $1.29.

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