The Food Marketing Institute’s (FMI) board of directors and members honored Fred Ruiz, co-founder, chairman and CEO of Ruiz Foods Inc., at the 2008 FMI Show held in Las Vegas in May.
Ruiz was recognized for his business achievements and for his company’s decades of supporting FMI as an exhibitor. Ruiz Foods, Dinuba, Calif., makes Mexican frozen foods and has sales estimated at $400 million, according to Food Processing’s Top 100.
FMI officials recounted the company’s humble beginnings, when Fred Ruiz would attend the FMI convention with a simple card table promoting his El Monterey brand products. In attendance was the third Ruiz generation to run the company: Vice Chairman Kim Ruiz Beck and Bryce Ruiz, president/COO.