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Kraft Mac & Cheese goes crackers

For more than 70 years, kids of all ages have gone crazy for "the cheesiest," Kraft Macaroni & Cheese. Now they (and others) can snack on mac anytime, courtesy of a real stretch of this brand: Kraft Macaroni & Cheese Crackers. These crunchy, baked, macaroni-shaped cheese crackers are made with real cheddar cheese. Varieties include Cheddar, White Cheddar and Mild Cheddar.

“We're excited to have transformed the cheesy taste everyone loves into a crunchy, delicious snack," says Sanford Fink, brand manager at Kraft Foods, Northfield, Ill. “Now people can now enjoy Kraft Macaroni & Cheese Crackers anytime, anywhere ... whether it's on-the-go from activity to activity, as part of a packed lunch for school or a fun after-school snack."

Suggested retail price is $2.99.