Twenty-fours years later, Red Bull GmbH, headquartered in Fuschl am See, Austria, introduces Red Bull Simply Cola, which contains ingredients from natural sources. It claims to be the only cola that contains both the original kola nut and the coca leaf, and it has a kick with slightly more caffeine than traditional colas.
What it lacks are preservatives, phosphoric acid and artificial flavors. Instead, it contains natural flavors from plant extracts. Ingredients include lemon/lime, clove, cinnamon, cardamom, pine, corn mint, galangal, vanilla, ginger, mace, cacao, licorice, orange and mustard seeds.
Red Bull Simply Cola is available in 8.4-ounce cans in bars, restaurants and nightclubs. Suggested retail price for a 12-ounce can in convenience stores is $1.49.