Full Throttle Coffee Combines Coffee and Energy Drinks

Premium coffee gets “fully charged” with the debut of Full Throttle Coffee, a creamy coffee and energy blend presented by Atlanta-based Coca-Cola North America.

Available in 15-ounce aluminum cans, Full Throttle Coffee is made with 100 percent premium Colombian Arabica coffee and an energy and vitamin blend. Sure to rev up taste buds, it’s available in Mocha, Vanilla and Caramel flavors.

“Guys are increasingly looking for great-tasting beverage options that will give them the extra ‘kick’ they need to conquer their day,” says Rafael Acevedo, senior brand manager in energy drinks. “Full Throttle Coffee combines the smooth, rich taste of coffee with the intensity that you can only get from a Full Throttle Energy Drink.”

Beginning in January 2009, the brand will assume the title sponsorship of National Hot Rod Association’s (NHRA) premier professional drag racing series. This marks the first major sports marketing play for Coca-Cola North America’s lead energy drink, which will be called the NHRA Full Throttle Drag Racing Series.