WhiteWave, Hero Team Up for Chilled Fruit

WhiteWave Foods Co., a Broomfield, Colo., subsidiary of Dean Foods Co., inked a joint venture with Switzerland’s Hero Group to introduce chilled fruit products in North America.

The 50/50 joint venture will be called Hero/WhiteWave. The initial product will be called Fruit2Day, a single-serve, chilled fruit snack that is scheduled for nationale distribution by midyear.

“Together, we’re ready to break the mold of similar goods currently on the U.S. market,” said Joseph Scalzo, president/CEO of WhiteWave. “We believe North America is ready for new, ground-breaking chilled fruit category innovations,” added Stefan Heidenreich, CEO of Hero Group.

Hero produces international fruit and infant nutrition brands Hero and Beech-Nut.

Join the discussion

We welcome your thoughtful comments. Please comply with our Community rules.
All comments will display your user name.

Want to participate in the discussion?

Register for free

Log in for complete access.

Comments

No one has commented on this page yet.

RSS feed for comments on this page | RSS feed for all comments