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By Erin Erickson, Senior Digital Editor | 05/07/2009
Odwalla’s doing it. So are Nature’s Pride and DiGiorno Pizza, among many others.
What’s “it” you ask?
It is Twitter and it’s one the most popular ways to keep your brand relevant to today’s consumers.
If you recall from my April column, I mentioned that I check the Food Processing Twitter page www.twitter.com foodprocessing numerous times throughout the day. I’m checking in to see what people are saying about food, beverages and business. In 140 characters or less, I get a quick glimpse into the minds of the consumers, researchers and marketers that make your brands relevant.
I’m also distributing information about what’s going on at FoodProcessing.com including links to our surveys, breaking news, blogs, products and more.
So how does one Twitter (and why)? Grab your keyboard, an e-mail address and follow my lead:
FoodProcessing.com is the go-to information source for the food and beverage industry. We offer processing best practices as well as new products, equipment and ingredients for food and beverage processors.