Editors' Picks for Top New Food Products of 2009
Fit, fast and fun were new product themes for the year; here are nine products that caught our fancy…and land in our shopping carts.
By Food Processing Staff | 10/29/2009
Cream colored ponies and crisp apple streudels
Doorbells and sleigh bells and schnitzel with noodles
Wild geese that fly with the moon on their wings
These are a few of [our] favorite things...
Annual Favorite New Food Products List
One of the annual stories we look forward to writing is our favorite new food & beverage products of the year. Unlike Information Resources Inc., which compiles its list based on consumer sales, we like to pick based on our personal preferences.
“We” is a combination of our editorial staff, editorial advisory board, contributing writers and a smattering of votes on our web site. Our Putman Media colleagues help too … indirectly. They scout the top of our file cabinets for new products sent to us. Not exactly scientific, but when everyone fights for the samples, we know the manufacturer is right on trend; and when products sit there, odds are they are not going to make it in this competitive marketplace.
Since we don’t choose products based on a theme ahead of time, we never know what commonalities we will find. This year, our products fit into two buckets – fitness or fast and fun. Fitness and wellness are the overriding themes for manufacturers, and they are doing a marvelous job of making those foods taste better and better. Dannon Activia Yogurt Drinks, Progresso High Fiber Soup, Wells’ Blue Bunny Aspen and Sodona ice cream novelties and Boost Kids Essentials Nutritionally Complete Drink (which has a cool straw that carries the probiotics) all taste mighty fine, no matter what your age.
Convenience, of course, is one of the three most important attributes of a successful new product today, along with taste and improved nutrition. Value has moved up the list. So Ore-Ida Steam n’ Mash, DiGiorno Flatbread Melts, and Healthy Choice Mixers save you time and give a great return for your hard-earned cash.
Speaking of cash, this has been another tough year economically for most Americans, who are eating out less. To battle the stress, what could be more fun than sharing some Giant Cheetos or a family appetizer night made up of Tyson Any’tizers? The good thing to come out of this recession is that mom and dad are spending more time at home, preparing meals and interacting with their kids.
Now that most of the economic pundits believe that the “Great Recession” is over, we look forward to your products next year. We know there will be super surprises and innovative ideas in store.
You can find a slide show of our favorite products above; however, if you really want to understand why or how these became our favorite products, then you'll want to click through to the next page.