You’ve probably seen the video: babies Photoshopped with roller skates doing some incredible stunts on the street. The viral ad for the Evian brand of mineral water, created by BETC Euro RSCG, has been recognized by the Guinness Book of Records as the most viewed online advertisement to date, with 45 million online views.
Brand Republic reported the Guinness folks counted views for various versions of the ad across video sharing websites and came up with 45,166,109 views as of Nov. 9. 2009. The ad ties in with Evian’s current "live young" tagline; the music is “Rapper's Delight.” Evian is owned by France’s Group Danone.
A year ago we reported the success of another viral ad: the drumming gorilla hawking Cadbury chocolate bars, set to the Genesis’ “In the Air Tonight.”