An Integrated Approach to New Food Product Development

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We're able to bring you an entire chapter from a newly published book, "An Integrated Approach to New Food Product Development." The book is edited by Howard Moskowitz, I. Sam Saguy and Tim Strauss and published by CRC Press.

This chapter focuses on the current hot topic product lifecycle management: "Consumer packaged goods product development processes in the 21st century: Product lifecycle management emerges as a key innovation driver." It's written by Chip Perry and Max Cochet, managers with Kalypso (www.kalypso.com), a consulting firm "helping companies to deliver on the promise of innovation through business and innovation strategy, portfolio and pipeline management, front end of innovation, new product development and introduction, value management, PLM technology, leadership and learning, and intellectual property services," as they put it.