As debate continues into the creation of the 2010 Dietary Guidelines for Americans, portion size is coming under scrutiny. While most of the concerns are about canned and bottled soft drinks, debate may well spill into other food categories, desserts and candy bars included.
And while 100-calorie packs have been lauded as a solution, there also are studies finding consumers will eat two or more 100-calorie “single” serving packets to feel satisfied. But Paul Levitan, president & CEO of Galaxy Desserts Inc., points out smaller serving portions can work very well with more luxurious sweets. “Smaller size desserts allow manufactures to create satisfying desserts. They may be very rich, but they are also very satisfying and don’t leave the consumer wanting more.”